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A Five Phase Approach to Email Marketing

White Paper Published By: AcquireWeb
Published:  Jan 22, 2007
Type:  White Paper
Length:  2 pages

This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.

Tags : 
email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing