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Published By: Naviga Global - 1H 2020 - Q1-20     Published Date: Feb 24, 2020
"In a world where your employees and customers are constantly bombarded with a multitude of messages from multiple sources and through numerous channels, you need a way to quickly sort through the noise and determine the most relevant, mission-critical information. Furthermore, your stakeholders require this information in a manner that is timely and in an actionable format, so that decisions can be made based upon data — not just gut feelings. Check out this on-demand webinar to learn how our Content-as-a-Service (CaaS) solution turns information into business value by enabling you to: ?Uncover and streamline your access to the most impactful content from over 17,500+ sources ?Tag and organize new and existing content in a way that makes sense for your business ?Ensure real-time delivery of content to your internal stakeholders and channel partners"
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Naviga Global - 1H 2020 - Q1-20
Published By: Adobe     Published Date: Jan 27, 2020
The goal of this asset is to give readers guided steps, advice, examples, and considerations for delivering connected advertising experiences. In other words, intelligent campaigns that include cross-or multichannel-aware ads. We have a growing supply of content for our audience about creating omnichannel advertising using analytics, audience data, and creative capabilities in order to build a brand and acquire customers.These assets can be now consolidated and better presented within a new content experience. Key audience needs:-Grow the business through cost-effective advertising campaigns -Objectives may be brand awareness, engagement or performance (customer acquisition) The audience is aiming to reach their target audiences with consistency, efficiency; lower cost per touch point. They care about ad creative, optimal media mix, audience insights, conversion, and attribution. They need to collaborate with agencies, tech providers and media sellers effectively for campaigns. They mu
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
MAIN MESSAGE Embracing human complexity, by using it to enrich content & delivery instead of viewing it as an obstacle, is the key to successful cross channel campaigns. WHY SHOULD THE TARGET AUDIENCE CARE? Customer expectations are dramatically changing for every kind of organization—and at an incredible speed. Examples: Manufacturing customers working on terminals a couple years back now expect simple, Amazon-like mobile purchase experiences for complex orders. Travelers now balk if any part of the process isn’t as simple as getting an Uber, and assume they’ll get personalized, location-specific content served up for their entertainment long before they even leave home. SUPPORTING CONCEPTS Understanding human complexity to personalize messaging and content achieves measurable short-term gains (more clicks, higher conversion, better engagement) as well as long term gains (loyalty, share of wallet, differentiation). Understanding human complexity also helps automate an
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
Main Message: Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. Why Should the Target Audience To be a customer experience leader, businesses need to create, manage, and deliver relevant and meaningful omnichannel experiences. Supporting Concepts: Marketers are scrambling to find the best route to their customers’ hearts and minds. And for good reason. We’re living in a world where personalized experiences are the ultimate differentiator. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with cu
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Adobe
Published By: Adobe     Published Date: Jan 27, 2020
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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Adobe
Published By: IBS Software     Published Date: Dec 20, 2019
" NDC brings in great benefits to airlines and customers alike. With NDC, airlines can seamlessly create compelling and relevant offers across all channels, backed by exciting experiences and rich content. Likewise, customers can get access to great offers via any channel, direct or indirect. However, in order to truly assess the business value addition that a NDC native platform can bring to an airline and to create a compelling business case for it, it’s important to understand what NDC can and can’t do for both airlines and passengers and to clearly establish boundaries on what would investing in an NDC native/enabled platform mean for an airline. In this Whitepaper, we will explore and touch upon: • The shortcomings of a GDS-reliant distribution model • What NDC promises in the GDS world • What can airlines expect from a NDC native PSS solution?"
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IBS Software
Published By: Uberflip     Published Date: Nov 25, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers. Today, the experience around your content is as important as the content itself. In order to create great content experiences for your buyers, marketers need to focus on not just creating content, but activating it throughout the buyer and customer journey
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Uberflip
Published By: Uberflip     Published Date: Nov 25, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution. If you’re searching for technology to help personalize content experiences at scale, the questions and criteria below can help guide the way you evaluate vendors.
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Uberflip
Published By: Cisco Umbrella EMEA     Published Date: Nov 15, 2019
Cisco has been named in the first ever Gartner ‘Voice of the Customer’ report for the Secure Web Gateways (SWG) market for Cisco Umbrella. Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights’ content in the SWG market for 2018. Gartner states that "this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process." This report includes: - SWG Peer Reviews and Ratings - Vendor comparisons - Reviewer demographic
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Cisco Umbrella EMEA
Published By: SendBird     Published Date: Nov 14, 2019
Media brands are beginning to see that while their content generates excitement, all of their audience engagement takes place on external platforms. As a result, companies such as Facebook and Twitter control the audience’s experience — and reap the many benefits of hosting conversations and interactions surrounding content they did not create. For customers, this fragmented landscape creates a disjointed user experience because they’re forced to constantly switch between applications and risk missing the action in the process. They use one app to consume content, another app to discuss with friends, and yet another app to chat with the broader community.
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SendBird
Published By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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Salesforce
Published By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
This document provides information to assist customers who want to use AWS to store or process content containing personal data, in the context of common privacy and data protection considerations. It will help customers understand: the way AWS services operate, including how customers can address security and encrypt their content, the geographic locations where customers can choose to store content, and the respective roles the customer and AWS each play in managing and securing content stored on AWS services.
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Amazon Web Services APAC
Published By: KPMG     Published Date: Sep 04, 2019
Key considerations when developing a strong and customer-friendly approach to intelligent authentication. Bank fraud is on the rise. In fact, according to a recent survey of 43 major banks around the world, it’s not just the number of fraud cases that is going up; so, too, is the value of fraud overall. In large part, this increase in fraud is the result of identity theft scams. Rather than attempting some sort of high-stakes virtual bank heist for all the gold in the vault, most online thieves seem content simply stealing money from every-day customer’s accounts when they aren’t looking.
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KPMG
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Limelight Network     Published Date: Aug 12, 2019
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads? It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and customer loyalty.
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Limelight Network
Published By: Limelight Network     Published Date: Aug 12, 2019
To provide the best possible streaming video experience that will increase revenue and customer satisfaction, many organizations engage the services of a Content Delivery Network (CDN). However, to choose the right CDN for your video workflow and business requirements, you must first evaluate your unique needs. The following provides guidance for identifying the key considerations and questions to ask.
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Limelight Network
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