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Published By: Acoustic     Published Date: Nov 26, 2019
Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? If the answer is “no” then it’s time to learn how to apply email and mobile benchmarking insights to your own campaign efforts. Join Acoustic’s Michael Trapani as he shares the results from the company’s newest marketing benchmark report. You’ll hear the latest trends on email and mobile marketing in 20 industries across 9 geographies, and how you can use those insights to optimize your audience outreach, compare how your campaigns stack up against competitors, and allocate marketing resources more effectively. Attend this webinar and learn: The surprising future of marketing in a post-GDPR world Industry and geographic factors that influence message engagement Key metrics for diagnosing design and copy shortcomings Sim
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Acoustic
Published By: TIBCO Software     Published Date: Nov 18, 2019
The biggest headache for most payment operations teams is cost control — and a large part of it comes from fraud management: • Investigation teams waste large amounts of time just assembling the data needed to make decisions. • Detection engines are always playing catchup with the latest fraud patterns. • Ever changing regulations increase the time and cost required to reach compliance and meet audit standards. Given their scope and impact, replacing core fraud systems is not an option for most firms. But instead of replacing them, you can improve the investigative process with augmented investigation, and improve the detection process by enhancing current systems. This whitepaper describes three ways financial services firms can use TIBCO solutions to lower the cost of investigations through faster results, reduce fraud losses through better detection, and simplify audit and regulatory compliance through centralized access to information.
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TIBCO Software
Published By: SendBird     Published Date: Nov 14, 2019
Media brands are beginning to see that while their content generates excitement, all of their audience engagement takes place on external platforms. As a result, companies such as Facebook and Twitter control the audience’s experience — and reap the many benefits of hosting conversations and interactions surrounding content they did not create. For customers, this fragmented landscape creates a disjointed user experience because they’re forced to constantly switch between applications and risk missing the action in the process. They use one app to consume content, another app to discuss with friends, and yet another app to chat with the broader community.
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SendBird
Published By: DigitalOcean, LLC     Published Date: Nov 04, 2019
Over the last several years, DigitalOcean has built out its feature set in a way that has taken it from a provider of cheap and simple virtual machines (VMs) to a legitimate public cloud alternative, most recently adding support for Redis and MySQL to its managed database services. As its services evolve, it continues to experience healthy growth and maintain popularity among the independent developer audience. Over the past two years, DigitalOcean has accelerated the velocity of its feature development, looking to better meet the needs of a business audience. By emphasizing a simplified feature set, pricing structure and user experience, even as it expands its competitive footprint in the shadow of public cloud vendors such as Amazon Web Service (AWS), Microsoft Azure and Google Cloud Platform (GCP), Digital Ocean continues to help define what it means to be an alternative public cloud in a market dominated and largely defined by hyperscalers.
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DigitalOcean, LLC
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: Group M_IBM Q4'19     Published Date: Oct 25, 2019
Is your file transfer infrastructure equipped to meet today’s business demands? Read four keys you can apply to dramatically improve the security, auditability, service delivery, and scalability of your file transfer operations in order to deliver exceptional customer experiences. You’ll learn why it’s critical to: • Make data visible where it is in the network • Reduce or eliminate ad hoc use of FTP • Build scalability into your file transfer system • Monitor data transfers from beginning to end
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Group M_IBM Q4'19
Published By: Alert Logic     Published Date: Oct 25, 2019
Meeting PCI Compliance in multi-cloud and hybrid cloud environments is challenging, but even more so is maintaining compliance on a day-to-day basis. When security compliance is managed manually, there are significant time and costs associated with doing so and it's difficult to demonstrate compliance to auditors and business partners. Read the eBook, 6 Steps to Overcoming PCI DSS Compliance Challenges in Multi-Cloud and Hybrid Environments to understand: • Inherent challenges in PCI DSS compliance across multi-cloud and hybrid cloud landscapes • The struggles companies face maintaining the tools and staff required to remain compliant • What to look for in solutions to address the complexities of meeting and maintaining compliance Find out how you can effectively attain and continuously meet PCI DSS Compliance in multi-cloud and hybrid environments.
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Alert Logic
Published By: Adobe     Published Date: Oct 24, 2019
In this Forrester study, interviewees described how they have converted their formerly paper processes into digital processes with Adobe Sign, reducing, among other things, the amount of forms that need to be printed and shipped. Key findings include: • 420% ROI • 125 hours saved per user • 28x faster time to business • Reduced 1.5 hours per transaction of manual signature steps • Cost savings of $6 per transaction on average Overall, the Adobe Sign investment improves the signature experience for internal and external audiences, simplifying these previously manual processes and making it easier and secure to get documents signed.
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Adobe
Published By: ServiceNow     Published Date: Oct 24, 2019
It’s nearly impossible to effectively manage software assets without first normalizing disparate software discovery data. This best practice guide will help you get the most out of software normalization process and showcase the benefits realized during software publisher audits and renewal discussions.
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ServiceNow
Published By: HERE Technologies     Published Date: Oct 23, 2019
While the retail industry has made great strides in understanding the online journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements offline. Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence can bring a wide range of benefits to the entire retail industry: data-driven audience segmentation, real-time location targeting, reduced ad-spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 23, 2019
Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change all industries in ways we’ve never experienced. The promise of AI is that it will make our lives better, with more lower-level tasks being automated, freeing us up to focus on higher-level endeavors. Automation promises to complete tasks with more efficiency than humans do, and can continually improve through machine learning.
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HERE Technologies
Published By: AppZen     Published Date: Oct 21, 2019
Modern finance teams are embracing AI to audit their invoice-based spend. With AI, they can review all of their invoices prior to payment to spot errors, fraud, and contract violations. AppZen customers have identified 16 critical invoice audit and contract compliance use cases that only AI can make possible.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
On average, enterprises processed over 200,000 spend transactions last quarter. Finance teams that use artificial intelligence in their spend audit reviewed 100 percent of transactions, versus 2-10 percent of expense reports and 5-10 percent of invoices for teams that didn’t.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
Are you blindly relying on manually-entered data from your systems and waiting for the recovery audit to claw back duplicates and overspend? Now with AI, you can discover rather than recover. Review every invoice and expense for risk before you pay without delaying supplier payments or employee reimbursements.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
Modern finance teams are adopting AI to automate processes and enable complex decision making across a broad swath of their operations. AI-powered spend auditing is especially promising because expenses and payables are rife with spend leakage, non-compliance, and inefficiencies. Download this whitepaper to learn how to evaluate potential AI-powered spend auditing solutions.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
Airbus is a leading aerospace and defense company that uses AppZen to audit every dollar of spend. Hear why Airbus finance leaders Richard Masci, Head of Financial System Services for Airbus Americas, and Waqas Aman, Financial Systems & Compliance Manager for Airbus Americas, depend on AppZen.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
Invoicing and payments problems can take a variety of forms: fraudulent invoices, invoices that don't represent negotiated terms, or just plain duplicates. Join David Wishinsky, Sr. Product Marketing Manager at AppZen, as he reveals 15 critical invoice audit and contract compliance use cases that AI makes possible.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
Learn the benchmarks from 1,000 companies in the trending report, "The State of AI in Business Spend". Expense audit authority, Ray Pell, will step you through AI-based expense audit how-tos and critical policies for a step-wise function improvement in your expense audit process.
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
Accounts payable departments at large enterprises pay thousands of invoices each month. With such a large volume of invoices, companies leave themselves at risk for overpayment and potential invoice fraud. As your business grows and your vendor list gets larger, how do you stay on top of the validity of each invoice?
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AppZen
Published By: AppZen     Published Date: Oct 21, 2019
AI helps finance team to reduce spend, ensure compliance and streamline process: - Audit 100% of spend instantly - Comply with regulations like FCPA - Eliminate fraud and waste
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AppZen
Published By: SheerID     Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience. Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams. Learn how Purple used gated, personalized offers backed by instant verification, which led to: ? A 6x conversion rate ? Saving their support team 49 hours per month of phone calls ? 25:1 ROAS (Return on Ad Spend)
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SheerID
Published By: Centercode     Published Date: Oct 16, 2019
Today's technology is getting more and more complex, and it's moving from the lab to homes and offices faster than ever. Increasing competition, expanding markets, and a growing expectation for seamlessness mean IoT and SaaS companies alike are looking for a thorough but fast-paced means to validate the quality of their products and releases. This e-book gives a straight-forward introduction to Customer Validation -- the modern framework for beta testing. It anchors the four key components of traditional beta (people, products, environment, and time frame) around the needs of present-day product development. This includes: establishing the building blocks for thoroughly testing interoperability, creating accurate user scenarios, carving out channels for direct customer interaction, and identifying solutions that will delight your audience.
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Centercode
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
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