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Published By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: Adobe     Published Date: Jun 16, 2020
Adobe commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Adobe Sign. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Adobe Sign on their organizations.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
At 12:33 EDT on May 3, 1978, Gary Thuerk sent an email that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass email inviting recipients to one of two West Coast product demos for a new line of computers.1
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Adobe
Published By: Adobe     Published Date: Apr 04, 2018
Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.
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Adobe
Published By: ADP     Published Date: Oct 14, 2014
In July and August 2014, the ADP Research Institute®, a specialized group within ADP®, conducted an online survey of more than 750 owners and executives at companies with 50-999 employees. The Midsized Business Owners Study is now in its third year. Midsize businesses often struggle between operating like a smaller business but having to abide by the same regulations as larger corporations. Download this case study to learn how midsize business are dealing with their three greatest concerns right now: healthcare benefit costs, the Affordable Care Act, and the level of government regulations.
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adp, midsize business, healthcare benefit costs, affordable care act, government regulations, adp research institute, midsized business owners study
    
ADP
Published By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
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ADP
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Aerohive     Published Date: Feb 06, 2008
Craig Mathias, Principal of the Farpoint Group, explores the advent of cooperative control, an innovative new class of wireless infrastructure from Aerohive Networks. Aerohive’s cooperative control architecture gives you all of the benefits of autonomous access points and controller-based infrastructures, without the high OPEX or CAPEX associated with either approach. Cooperative control architecture represents an innovative approach to wireless LAN systems, one that incorporates a number of interesting features and corresponding benefits.
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wireless lan, wlan, wireless architecture, wireless infrastructure, aerohive, wifi, wi-fi, wireless
    
Aerohive
Published By: Aerohive     Published Date: Jan 04, 2012
In today's virtual enterprise, access to corporate resources must be secure, reliable, and manageable, with consistently enforced policy while simultaneously allowing access from anywhere at any time. This is why access network strategies are critical to business growth.
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aerohive, branch office, cloud computing, remote networks, vpn, cloud enabled networking, distributed enterprise, cloud security services
    
Aerohive
Published By: Ahead     Published Date: Jun 05, 2019
Digital Business Demands Better Software, Faster In your organization, you’ve probably heard questions like these asked of the application development and/or infrastructure and operations organizations. > Why can’t our software development teams keep up with new business requirements? > Why are we always waiting on infrastructure teams? > Why do our business initiatives become outdated before their required software is even deployed? > Is our software development team aligned with corporate goals like engaging younger consumers on their mobile devices?
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Ahead
Published By: Ahead     Published Date: Aug 27, 2019
Digital Business Demands Better Software, Faster In your organization, you’ve probably heard questions like these asked of the application development and/or infrastructure and operations organizations. > Why can’t our software development teams keep up with new business requirements? > Why are we always waiting on infrastructure teams? > Why do our business initiatives become outdated before their required software is even deployed? > Is our software development team aligned with corporate goals like engaging younger consumers on their mobile devices?
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Ahead
Published By: AirTight Networks     Published Date: Nov 30, 1999
Making corporate data accessible through Wi-Fi networks means intruders and other unwanted visitors can easily access such networks if proper precautions and tools aren't used to protect them. This paper will discuss best practices in all five areas to secure the enterprise network, whether wired or wireless.
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wireless, best practices, enterprise security, wi-fi, wireless security, network security, intrusion prevention, lan
    
AirTight Networks
Published By: AirTight Networks     Published Date: Aug 21, 2009
More and more companies are realizing that their corporate air waves are an asset that requires protection. Strong security policies have been created for wired networks. The same is now needed for the corporate air waves. This paper will discuss the compelling business reasons why an investment in wireless intrusion prevention should be made.
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intrusion prevention, wireless security, security policy, security policies, security management, governance, airtight, airtight networks
    
AirTight Networks
Published By: Akamai Technologies     Published Date: Mar 10, 2016
When your Internet-facing network comes under DDoS attack, does your entire organization panic – or does everyone know exactly what to do? Read this whitepaper to learn how to protect network assets, websites, and web applications against DDoS attacks and best practices for adding DDoS mitigation to a corporate incident response plan.
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ddos mitigation, best practices, akamai technology, cyberdefense, cyber security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 07, 2018
We are pleased to present the Cost of Web Application and Denial of Service Attacks, sponsored by Akamai Technologies. The purpose of this research is to understand changes in the cost and consequences of web application and denial of service attacks since the study was first conducted in 2015. For this study, Ponemon Institute surveyed 621 individuals in IT operations, IT security, IT compliance or data center administration.
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web, application, attacks, security, akamai, technology
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jun 14, 2018
"Existing security controls are outmatched — at best static and reactive. Current layers likely aren’t protecting you against all attack vectors, like the vulnerable back door that is recursive DNS. And security mechanisms that frustrate, impede, or disallow legitimate users, devices, or applications will have low adoption rates and/or will curtail productivity. Benign users may even circumvent these processes, further undermining your corporate security posture and creating more gaps in your defense-in- depth strategy. One of the many use cases associated with a zero trust security strategy is protecting your network — and most importantly, your data — from malware. "
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dns, rdns, security, zero trust security, malware, data, network security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
Existing security controls are outmatched — at best static and reactive. Current layers likely aren’t protecting you against all attack vectors, like the vulnerable back door that is recursive DNS. And security mechanisms that frustrate, impede, or disallow legitimate users, devices, or applications will have low adoption rates and/or will curtail productivity. Benign users may even circumvent these processes, further undermining your corporate security posture and creating more gaps in your defense-in- depth strategy. One of the many use cases associated with a zero trust security strategy is protecting your network — and most importantly, your data — from malware.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
The challenges that IT security professionals face grow more complex daily: Cyberthreats are sophisticated and ever-evolving, the workforce is varied and mobile, and access to the corporate network must be customized and efficient.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 17, 2018
Employees, devices, and applications are no longer locked away inside the corporate perimeter. They’re on the web and on the go. Providing security for a new breed of anytime, anywhere workers and cloud-based applications requires a novel approach: a zero trust security model. Assuming that every user, request, and server is untrusted until proven otherwise, a zero trust solution dynamically and continually assesses trust every time a user or device requests access to a resource. But zero trust offers more than a line of defense. The model’s security benefits deliver considerable business value, too. Read this white paper to learn more about: -Protecting your customers’ data -Decreasing the time to breach detection -Gaining visibility into your enterprise traffic -Reducing the complexity of your security stack -Solving the security skills shortage -Optimizing the end-user experience -Facilitating the move to the cloud
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 07, 2019
Today’s globally distributed and diverse workforce needs flexible yet straightforward access to the corporate network, regardless of user location, device type, employee affiliation, and application location (on-premises, SaaS, IaaS). Expedience and fluidity can’t come at the cost of security, especially given the realities of modern cybercrime. Learn more about the five demands you should make of an updated comprehensive application access solution.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 18, 2019
"While SD-WAN currently enables the corporate network to handle traffic efficiently and move workloads to the cloud, this network model must continue to iterate. The Internet is the corporate WAN of the near future. Using SD-WAN, combined with the appropriate Zero Trust–compliant security and access services, is the first step to transitioning to the Internet as the corporate network. Read this white paper to learn how enabling safe traffic to go straight to the Internet, blocking bad traffic, and only proxying risky traffic, delivers: • Simplified security • Lower latency and better performance • Fewer broken web pages and applications"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 18, 2019
"A Zero Trust model ensures that security and access decisions are dynamically enforced based on identity, device, and user context. This security framework dictates that only authenticated and authorized users and devices can access applications and data, while also protecting workloads and users from advanced threats. Read this white paper to learn how to progress your Zero Trust transformation, safeguarding users, applications — and the future of your business — with best practices including: • Isolating your network infrastructure from the public Internet • Enabling WAF to protect corporate applications • Monitoring Internet-bound traffic and activity"
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Akamai Technologies
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