online reviews

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Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: Adobe     Published Date: Mar 27, 2018
Imagine a young, urban couple with their third baby on the way. They’re ready to make the oft-dreaded leap to a minivan, and it’s time to decide on a brand and a model. While dad checks safety ratings and online reviews, mom calls her friends to ask how they like their own vans. Together, they review and compare features on the manufacturer’s website and later “build” their dream minivan, choosing colors, fabrics, floor mats, and other accessories—all without leaving their living room. Perfect car in hand and confident that they’ve chosen the best one for their needs, they arrive at the dealership and walk onto the showroom floor, ready to finally meet their salesperson.
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Adobe
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.
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forrester, customer acquisition, reviews, social, opinions, transparency
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 09, 2013
Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.
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charles schwab, customer acquisition, customer referrals, customer recommendations, client ratings, customer experience
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers
    
Bazaarvoice
Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce, ecommerce, ebusiness, e-business, foresee, foresee results
    
ForeSee Results
Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce, ecommerce, ebusiness, e-business, foresee, foresee results
    
ForeSee Results
Published By: G/O Digital     Published Date: Nov 13, 2014
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Today’s typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn today’s retail marketing trends.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital
Published By: G/O Digital     Published Date: Sep 13, 2016
• Getting and staying in front of shoppers is key. 55 percent of respondents would be somewhat to very likely to click on a retargeted ad from a previous website they had visited. • Reviews make a difference to the consumer. Only 8 percent of respondents said online reviews never factor into their decision to purchase at a local retailer. • Relevant Facebook ads work for local retailers. Almost 1 in 2 respondents would be likely to click on a Facebook ad that aligns with their personal needs and interests.
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retail consumers, local stores, consideration phase, repeat customers, consumer survey, social media, facebook ads
    
G/O Digital
Published By: GeoTrust     Published Date: Oct 06, 2014
For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy is ripe with opportunity, but it's also rife with pitfalls that can trip up even the savviest business person. This guide reviews the basics of setting up, securing, and promoting your e-commerce site. With a little knowledge, you'll be well on your way to success in the online economy.
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e-commerce, online shopping, marketplace, setup, security, promotion, online economy
    
GeoTrust
Published By: Healthgrades     Published Date: Apr 15, 2020
With consumers, 77% of online health inquiries start with an online search, and almost three-quarters of patients use online reviews as their first step to find a new doctor. To meet consumers where they are, you need a well-designed digital engagement strategy that optimizes lead generation and conversions. Download this guide to learn the top five solutions for acquiring patients by helping consumers find and connect with your providers.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
With consumers, 77% of online health inquiries start with an online search, and almost three-quarters of patients use online reviews as their first step to find a new doctor. With care delivery options transforming dramatically and the exponential adoption of telehealth, easy access is a critical differentiator. Download this guide to learn the top five solutions for acquiring patients by helping consumer find and connect with your providers through a well-designed digital engagement strategy.
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Healthgrades
Published By: HotSchedules     Published Date: Feb 14, 2020
Boomers and millennials alike are spending more of their budgets on dining out. The decline in home-cooking means a big opportunity for your restaurant. But guests are faced with endless choice, and social media and online reviews hold immense power over their decisions. In a crowded hospitality landscape, how can you ensure your restaurant stands out? In our Guide to Staying Competitive, we explore a few ways to help you get that word of mouth and get ahead, including: - Delivering consistently positive guest experiences - Hiring and retaining top talent - Attracting new guests - Reducing waste and improving sustainability [GET AHEAD]
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HotSchedules
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible. This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: • The critical role DNS plays in the user experience • The failure and outage risks of relying on a single DNS solution • The major resiliency and performance differences between unicast vs anycast addressing • Criteria for evaluating a managed DNS service provider Download Now! "
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Oracle + Dyn
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible. This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: The critical role DNS plays in the user experience The failure and outage risks of relying on a single DNS solution The major resiliency and performance differences between unicast vs anycast addressing Criteria for evaluating a managed DNS service provider Download Now!
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Oracle + Dyn
Published By: Podium     Published Date: Dec 06, 2016
Getting your happiest customers to leave a review might seem difficult, but it’s easier than you might think. In our new ebook, Cracking the Code: Why online reviews matter to your business, we will show you how online reviews can improve local SEO, increase trust and loyalty with your customers, and ultimately boost your bottom line.
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podium, customer insight, customer reviews, customer satisfaction
    
Podium
Published By: Podium     Published Date: Mar 27, 2020
How to Connect the Online and Offline Experience in Local Business Technology has shifted how people do business and raised the bar on customer expectations. Customers demand convenience as well as seamless online-to-offline experiences—70% of customers say that connected interactions play a crucial role in getting their business. This guide will show you how to: Be where your customers are Show up on top in search Convert website visitors into customers Leverage two-way messaging to your advantage Get and apply customer feedback Gather reviews Use an internal communications tool Do more as a team
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Podium
Published By: Podium     Published Date: Mar 27, 2020
Why Online Reviews Matter to Your Business Customers no longer rely on recommendations from friends and family—they look at reviews. Even if word of mouth is good but you’ve only got a couple reviews online, people will choose another option. That’s because reviews are pivotal to making sure your business shows up in local search results. In Cracking the Code, you’ll learn: Which online review sites you should focus on and why How online reviews will improve operations and performance How to get a real-time view into your customer experience How to quickly collect reviews on the sites that matter most
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Podium
Published By: Reevoo     Published Date: Jan 13, 2012
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
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reevoo, reviews, customer experience, customer satisfaction, marketing, business, customer loyalty, business insight
    
Reevoo
Published By: Reputation.com     Published Date: May 31, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new customers. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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reputation, online review, best practices, review generation
    
Reputation.com
Published By: Reputation.com     Published Date: Jun 20, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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Reputation.com
Published By: Reputation.com     Published Date: Sep 26, 2016
As a marketing professional, one of the single most important things you can do for your organization’s reputation is develop an online review generation and monitoring program. This white paper shows the 5 steps towards getting great online patient reviews.
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Reputation.com
Published By: Reputation.com     Published Date: Sep 26, 2016
This guide will give you the fundamentals of Online Reputation Management, to help you: Earn more positive reviews Raise your search ranking Improve patient experience
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Reputation.com
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