online experience

Results 1 - 25 of 271Sort Results By: Published Date | Title | Company Name
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : 
organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
Tags : 
commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : 
commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
Tags : 
adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
Tags : 
adobe, online customer experience, roi
    
Adobe
Published By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
Tags : 
adobe, online customer experience 2010, voice of the customer, voc
    
Adobe
Published By: Adobe     Published Date: Oct 07, 2010
We've identified a six-step process that lets even financial novices model the ROI for Web customer experience projects.
Tags : 
adobe, online customer experience, roi, document management
    
Adobe
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Tags : 
adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
Tags : 
customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
Tags : 
responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
Tags : 
online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
Tags : 
adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
Tags : 
marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : 
content management, online content, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : 
content management, online content, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : 
content management, online content, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jan 20, 2017
This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
Tags : 
adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : 
integrated marketing, online and offline integration, adobe integration guide, seamless experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
Tags : 
customer experience, digital technology, retail, customer needs, retail experience, future of retail
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: • Strategies and best practice approaches to online testing • Incremental steps to improving your online testing • The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : 
marketing, online testing, customer experience, adobe, multichannel
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
Tags : 
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : 
customer experience, connectivity, integration, customer insight, customer interactions, marketing relationships
    
Adobe
Published By: Adobe     Published Date: Mar 05, 2018
Governments are close, but fall short when meeting constituents' experiential needs online. People expect compelling, convenient experiences when engaging with their government online. According to research conducted by Adobe and the WPP Government & Public Sector Practice, the current approaches to digital government services can be improved.
Tags : 
    
Adobe
Start   Previous   1 2 3 4 5 6 7 8 9 10 11    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.