it strategy

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Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: 8x8 Inc.     Published Date: Aug 09, 2017
There is a crisis in enterprise communications and collaboration, due in large part to the diversity of technology and application silos that create user complexity and confusion. As cloud and mobile become the convergence points for enterprise communications and collaboration, enterprise planners have to focus on a global open cloud strategy to facilitate effective internal and external collaborative business workflows
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cloud, open cloud strategy, mobile, workflow, enterprise planning
    
8x8 Inc.
Published By: Aasonn     Published Date: Oct 07, 2014
Despite the availability of a large potential workforce, finding, developing and retaining the right talent can be time consuming, frustrating, and sometimes an exercise in futility. Organizations that combine technology with enhanced employee value propositions are finding some answers to these challenges. Three things can help overcome these very real obstacles: a clear value proposition, empowered employees, and a forecast of future needs. Download our new White Paper on Turning Potential Workforce into the Right Talent Strategy to learn how you can conquer these hurdles and help your business thrive.
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aasonn, workforce, talent, value proposition, empowered employees, talent strategy
    
Aasonn
Published By: Absolute Software     Published Date: Sep 06, 2011
Forrester Research and Absolute Software discuss the importance for IT to create a "layered approach" for endpoint security and management
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absolute, intel, laptop, saas, lock down, rapid recovery, stolen, data defense, theft deterrence, pc protection, tpm, trusted platform module, anti theft, data breach, password protection, password, encryption, security
    
Absolute Software
Published By: Absolute Software     Published Date: Sep 09, 2011
Security professionals are wondering how to best deal with the oncoming tide of personal mobile devices finding their way into the workplace. Download this research report to learn some key areas of consideration before moving ahead with a mobile implementations strategy.
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absolute, managing security, risk challenges, mobile devices, it implementation, secure processes
    
Absolute Software
Published By: Absolute Software     Published Date: Nov 21, 2011
Learn about best practices in the management and security of IT assets and the sensitive information they contain.
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security, strategy, healthcare, absolute, it assets, sensitive information, phi, ehr, asset security strategy, patients, employees, best practices, reportable incidents
    
Absolute Software
Published By: Achievers     Published Date: Jun 05, 2012
The research in this report reveals that progressive organizations look at recognition differently. Most importantly, they have a strategy for recognition that ensures alignment with business goals, organizational culture and other talent management processes. These organizations design their programs to consistently reinforce key behaviors and outcomes necessary to drive business success.
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achievers, human resources, employee recognition, employee development, hr management, employee performance
    
Achievers
Published By: Achievers     Published Date: Dec 11, 2012
Organizations that incorporate technology into their employee recognition strategy outperform those that do not. Read Bersin & Associateís research to learn how HR can benefit from creating an integrated online recognition program.
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employee recognition, employee rewards, hr technology, online recognition program, trends
    
Achievers
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youíll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesnít create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On
Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
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social media, best practices, b2b, marketing, audit, strategy
    
Act-On
Published By: Adaptive Planning     Published Date: Oct 19, 2011
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
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adaptive, marketry, business, finance, accounting, budget
    
Adaptive Planning
Published By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
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adobe, gartner, web content management, wcm, digital marketing strategy, business technology
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
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big data, big data strategy
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics
    
Adobe
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