Published By: Oracle
Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Published By: Adobe
Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
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Published By: Adobe
Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
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Published By: Sprinklr
Published Date: Nov 22, 2016
A whitepaper that details the mobile ads landscape and the role of social media within it.
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Published By: Sprinklr
Published Date: Nov 22, 2016
You’ll learn some handy information in this guide, including:
- Why your company should be thinking about LinkedIn ads.
- How HSBC and Nissan are running successful campaigns on LinkedIn.
- Actionable advice for taking your first steps, courtesy of thought leaders who live and breathe LinkedIn.
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Published By: Curalate
Published Date: Aug 16, 2017
Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
content (UGC).
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Published By: Sprinklr
Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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Published By: Sprinklr
Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : | customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising | |
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Published By: Sprinklr
Published Date: Sep 28, 2017
150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?
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Published By: Sprinklr
Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : | customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising | |
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Published By: Eloqua
Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : | digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring | |
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Published By: Monotype
Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials,
Generation Z is taking over the spotlight and making some
serious waves in the process. Gen Zs are the first true
digital natives, born between the late 1990’s to the mid
2000’s, and only know a world with Internet access, social
media and smartphones.
This “YouTube generation” is tech-savvy and pragmatic,
drives innovation and the way we consume media, and
they’re pushing brands and marketers to catch up in
the process.
Like, follow, read, repeat
In an era of massive information (and advertising) overload, the
brand-consumer relationship is a delicate dance. One misstep and
a disgruntled customer will gladly find a new partner. Thanks to a
mobile-first, visually rich, social and digital world, people expect
flexibility, authenticity and consistency in every single interaction with
a brand.
In order to keep your customers engaged and happy, look to the
emerging behaviours and preferences of Generation Z as a beacon
for what’s to c
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Published By: Sprinklr
Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : | customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising | |
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Published By: Balihoo
Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
Tags : | marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software | |
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Published By: Balihoo
Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : | marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software | |
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"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.
Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce.
In this eBook, you’ll learn:
- Why Facebook and Instagram are essential to e-commerce success
- Which advertising options should be on every seller’s radar
- How to maximize your presence on these top-performing social networks"
Tags : | ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, social media advertising, facebook, instagram, paid social, marketing, digital marketing | |
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"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too.
As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay.
This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
Tags : | ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing | |
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Published By: Smarp
Published Date: Feb 22, 2019
What is
social recruiting
Let’s face it, everybody’s on social media these days.
Providing excellent targeting opportunities, social
media channels are great channels for advertising
jobs. Most of us are present on at least one social
media channel, which makes them great places
to search and find information about prospective
candidates. Long story short, social recruiting is about
leveraging social platforms in recruiting.
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Published By: Marketo
Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously.
Recent updates to many social networks' algorithms give users
a better experience—one with less promotional content and
more relevant content that they want to see. This means that, as a
marketer, you need to supplement your organic posts with paid
promotion to get your posts seen by your audience. Download this eBook to learn more!
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