sitecore

This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.

This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.

This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.

Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.

Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.

Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.

Start your WCM selection process by documenting your goals and desired outcomes to refine your definition of success. Then prioritize use cases according to your goals, and use this report to identify the WCM system that best matches your needs. Register today!

Nicht vernetzte Marketinglösungen kosten bares Geld 61 Prozent der Unternehmen verlieren Einnahmen aufgrund ihrer Marketing-Technologien – das lässt sich vermeiden. Wer seine Marketing-Technologien nicht konsequent aufeinander abstimmt, der lässt wertvolle Umsatzpotenziale ungenutzt. Das belegt eine neue Studie von Avanade und Sitecore. Die Studie macht deutlich, vor welchen Herausforderungen Unternehmen bei der Optimierung ihrer Customer Experience stehen – und beschreibt, welche Möglichkeiten Unternehmen damit verpassen. Lesen Sie, wie Sie das Beste aus Ihren Marketing-Technologien herausholen – und Ihren Umsatz nachhaltig steigern.

Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.

Digitalization brings both new opportunities and confusion to even the most carefully planned selection processes for WCM. CIOs and IT leaders aiming to boost the effectiveness of their digital business strategy should use this document to help them select the most appropriate vendor and solution. Download to learn more.

Gartner’s Critical Capabilities report helps you understand the evolving role of WCM, five use cases to consider, and how 19 WCM vendors score on each of the use case criteria.

It’s time to start treating your customers like the kings they are—by delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook.

In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!

Forrester weighs the Total Economic Impact of Sitecore

Anything you do is an opportunity to learn and get better in creating the right experiences for your visitors, which is why you should always be testing. Testing is well proven and will help you increase revenues. There are many elements you should be testing, and as you get more confident with testing, there are different levels of how you should be testing—from simple A/B to multivariant testing.

It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.

The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.

Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.

5 essentials for turning advanced personalization solutions into bottom-line results.

Get the PDF to learn how Sitecore is innovating our products to help world-class marketers know every customer and shape every customer experience. Discover why it’s never been simpler.

Choosing the right web content management system plays a central role in the ultimate success of your Internet strategy.

Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.

Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.

Discover the overall state of Web Content Management (WCM). This report echo’s other recent analyst publications, showing recognition of Sitecore’s leadership in the industry.

Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.