sales effectiveness

Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience. This ebook explores ways to improve your CRM productivity and usability.

See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.

eBook: Focusing On Branch Sales Effectiveness

This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.

CSO Insights analysts gathered 100+ metrics from 1,500+ sales executives to develop insights on three key areas: • the challenges facing their sales teams • why those problems exist • how they are successfully reengineering their teams to overcome those challenges Based on this data, the whitepaper How to Build a World-Class Sales Organization clearly outlines how to increase productivity and collaboration so reps can spend more time selling.

Here are a few tips to make your incentive program work better.

If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.

Five best practices for running incentives at the local level.

It’s clear that sales enablement is widely recognized as a critical B2B function, with the number of dedicated sales enablement roles more than doubling over the past three years. But such an important job can become overwhelming without the right solution in place. You know technology is the key to ensuring maximum effectiveness. But how do you convince the decision maker and other key stakeholders to get on board with the investment? In this exclusive brief, you’ll learn 6 tips to help prepare and present your business case for sales enablement technology

This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.

In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.

Providing a consistent picture of the customer household to every line of business results in more lead conversion, cross-selling opportunities and an outstanding customer experience. In this webinar, Kennebunk Savings Bank shares how it transformed its business by breaking down silos, increasing sales effectiveness and orienting all lines of business around the customer.

Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.

With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.

SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.

Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.

In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency

What should the sales planning process look like? A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables. In this SiriusDecisions paper, you’ll learn: • The three crucial stages of the annual sales planning process • How to ensure that all relevant stakeholders participate in the sales planning process • How sales ops can help sales leaders set realistic goals for the year

Not too long ago, successful selling was all about power suits, firm handshakes, a persuasive attitude and gut instinct. Since then, the underlying map to sales success has changed dramatically. Today, the rock stars of any sales team are the reps who rely on data instead of intuition, and tools instead of tales. Read this article to learn how data and analytics enable sales reps and managers to improve sales productivity and more: • Gain a better understanding of your leads and prospects and personalize your approach. • Maximize the performance of new members of the sales team. • Increase compensation effectiveness. • Optimize territories.

"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.

65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.

How many of your salespeople perform at their peak potential? Probably not enough. For decades, sales teams have depended on tools and practices that don’t maximize effectiveness and execution, because they don’t address key challenges at the heart of selling: getting reps trained and up to speed fast, keeping them aligned and ready to sell at all times, helping them work together to manage and complete deals efficiently. Learn how social business drives dramatic performance improvements for individual reps and sales organizations as a whole, as verified in a major new study by a top-three global consulting firm.

For many companies, 2012 was a year of positive momentum and better results. Consequently, strong optimism influenced planning for 2013, leading to one resounding, emphatic focus: GROWTH. As such, companies geared their compensation plans to focus the sales force on growth. Has it worked? This, at first glance, should be a simple question for sales compensation professionals to answer, but it is often illusive. This practical, high impact discussion will provide attendees with key practices for how to understand the effectiveness of their sales compensation plans and where to look as they seek to make improvements. Attendee benefits/Takeaways: •Key Do's and Don’ts for Assessing Plan Effectiveness •Core Plan Effectiveness Metrics to Leverage •Next Steps for Making Improvements •Learn how technology can be used to sharpen management’s visibility •Understand the operational efficiencies that can be achieved with Sales Performance Management technology.

The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download now.

So what does exceptional sales coaching look like? It helps reps continuously practice, improve, and ultimately master their skills.