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Published By: SAS     Published Date: Mar 14, 2014
In this study, we identified many ways that IT is perceived to be a roadblock to a successful analytics strategy and a number of disconnects between how IT and lines of business view IT’s role.
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sas, data strategy, idc, productive collaboration, analytic's strategy, counterparts, support, data management
    
SAS
Published By: Citrix Online     Published Date: Jul 02, 2010
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
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citrix online marketing, gotowebinar, webinar, presentation, speaker training
    
Citrix Online
Published By: IBM     Published Date: May 28, 2014
The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM) solutions from their counterparts. IBM, one of the five vendors in this evaluation, is positioned as THE leader with the most prominent, widely implemented solution in the market.
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ibm, forrester, master data management, big data, database management technology, data administrators, infosphere, biginsights
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
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ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience, business technology
    
IBM
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma
    
Marketo
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
    
Silverpop Engage B2B
Published By: IGLOO Software     Published Date: Jan 06, 2010
This case study describes how a business social software solution provides the researchers, students and institutions of PolicyNet with the ability to seek out, share insights and collaborate with their counterparts down the hallway, across the street and around the world.
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igloo software, online community researcher, policynet, academic distribution, public policy, business social software
    
IGLOO Software
Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
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citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program
    
GoToWebinar
Published By: GoToMeeting     Published Date: Jul 08, 2011
Distributed workers - just like their on-site counterparts - need to collaborate with coworkers, partners and customers to stay productive. But in today's global business climate, frequent travel is no longer a viable option. This new SandHill Group white paper explores recent study findings to better understand the powerful advantages of SaaS technologies in addressing the challenges of a global market, virtual teams and an ever-changing business climate.
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citrix gotomeeting, business collaboration, cloud computing, saas technologies, business climate, productivity, competitive edge, geographic reach
    
GoToMeeting
Published By: Esker     Published Date: Jul 09, 2019
In the innovation-focused world we live in, businesses that skimp on technology are the first to fall behind the competition. Top-performing enterprises have taken their AP operations to the next level by leveraging technology to streamline the AP process and allow for more strategic activities.This research report explores how best-in-class organizations are using emerging tech to operate AP departments at full potential and details strategies for success in the “Age of Intelligence,” including: Adopting a customer service-led mentality for AP teams Pursuing holistic & comprehensive AP process automation Integrating more progressive technologies, such as mobility & RPA
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Esker
Published By: IBM     Published Date: Sep 27, 2013
This document explains briefly how and why IBM Flex System surpasses mere blade systems.
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ibm, ibm flex system, best blade solution, storage, ibm pureflex system, networking, platform systems, integrated systems
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster. "
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ibm, watson engagement advisor, analytics, customer service
    
IBM
Published By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation
    
HubSpot, Inc.
Published By: SpectorSoft     Published Date: Apr 22, 2014
Remote employees have more opportunity for distraction, lack of training, and inability to be refocused on task than their in-office counterparts, so companies need to get serious about ways to gain visibility into the activities of their remote employees to gauge productivity
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employee monitoring, user activity monitoring, security, insider threats, data breach, employee privacy, employee investigation, incident response
    
SpectorSoft
Published By: HP     Published Date: Aug 08, 2014
Deduplication is not new—and HP was certainly not the first to market it. Instead, by watching how deduplication was introduced and listening to the evolving demands of customers who struggle with storage and backup issues, HP built StoreOnce as a next-generation or “Dedupe 2.0” architecture that is available now. With its formidable enterprise experience, server and storage product lines, and broad partner ecosystem, HP intends to catch up with and, in fact, surpass the status quo to bring better deduplication at a lower cost.
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federated, storeonce, deduplication, storage, it benefits, backup systems, challenges, challenges
    
HP
Published By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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gen z, millennials, crowdtwist, branding, loyalty, consumers
    
CrowdTwist
Published By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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CrowdTwist
Published By: Thawte     Published Date: Oct 06, 2015
Au Royaume-Uni, le coût de la cybercriminalité a atteint le chiffre record de 27 milliards de livres. Mais quelle est la menace réelle pour votre entreprise? Violations de données, usurpation d’identité, phishing, spams, malwares, vulnérabilités... découvrez l’ampleur du risque et les mesures à prendre pour vous protéger.
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cybercrime, business threats, phishing and spam, identity theft, security
    
Thawte
Published By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages
    
eGrabber
Published By: AlienVault     Published Date: Mar 30, 2016
The public demands accountability for data breaches involving systems that include personally identifiable information (PII) and expects that all educational institutions will have the same levels of security that Fortune 500 companies do. However, most educational institutions have fewer IT security resources than their larger enterprise counterparts, yet they face the same threats from attackers. Fortunately, there are solutions. This whitepaper by SANS instructor Jake Williams walks through an example of a typical breach in an education organization, highlighting common ways attackers gain access to a network and practical steps to reduce risk. Download this whitepaper to learn: • Common security gaps that make educational institutions vulnerable to attack • Practical security controls that won't break the bank • Key questions to evaluate security vendors • A checklist summarizing steps you should take now to improve security
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AlienVault
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
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email marketing, newsletter design, viral marketing
    
eROI
Published By: IBM     Published Date: Mar 04, 2009
As a small to midsize business owner, you understand that in order to grow, you need to be able to communicate and collaborate with people, quickly and easily. But you have limited budgets and IT resources. You want security-rich solutions that will extend your assets, improve operating efficiencies and grow as your company grows. IBM offers you reliable solutions that can help you compete with your larger counterparts.
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ibm, lotus, lotus complete messaging, communication and collaboration, security-rich solutions, business-grade instant messaging, ibm lotus domino, web conferencing
    
IBM
Published By: Quocirca     Published Date: Jan 11, 2008
Small and medium-sized businesses (SMBs) can benefit from the expansive use of information technology (IT) just as much as their larger counterparts. Indeed, in many cases they have to, because to trade they need to interact with business partners of all sizes and IT failure affects not just internal users but those of third parties.
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insight report, quocirca, smb, small business, soho, mid-sized business, smbs, data security
    
Quocirca
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