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Published By: HERE Technologies     Published Date: Oct 23, 2019
While the retail industry has made great strides in understanding the online journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements offline. Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence can bring a wide range of benefits to the entire retail industry: data-driven audience segmentation, real-time location targeting, reduced ad-spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 23, 2019
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: ConnectWise     Published Date: Aug 22, 2019
Of course, there are cases where free really does mean free. But when it comes to using free quoting tools for your business, you may actually be paying a very high price. Spreadsheets and downloadable templates that cost nothing are fine for many business processes, but when relied on for creating quotes and proposals, they can cost you significantly in lost time and potentially lost sales. Making the switch to a CPQ (configure-price-quote) solution will help you automate time-consuming tasks, minimize errors, and create more compelling and professional sales quotes with just a few clicks.This eBook takes a look at how your current process could be hurting your business, and reasons why a quoting tool may be the best way to stop the pain.
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ConnectWise
Published By: ConnectWise     Published Date: Aug 22, 2019
Patches correct bugs, flaws and provide enhancements, which can prevent potential user impact, improve user experience and potentially save your technicians time researching and repairing issues that could have already been resolved or prevented with an existing update. Clients generally understand that their systems need to be patched, but they likely do not have the expertise to comfortably approve and install patches without help. When operating within the IT services industry, patching is one of the first areas that competitors auditing your clients will assess. Developing best practices to manage the risks associated with the approval and deployment of patches is critical to your IT department's service offering.
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ConnectWise
Published By: Ricoh US     Published Date: Oct 04, 2019
On June 25, 2018, Ricoh announced its Cloud Workflow Solutions portfolio, a collection of cloudbased solutions and services that bring streamlined processes to SMBs in scalable, subscriptionbased packages. With an emphasis on addressing specific challenges facing smaller businesses, these solutions are meant to empower digital workplaces by eliminating manual steps, reducing manual data entry, and improving speed and accuracy to increase productivity and reduce overall costs. Many SMBs struggle to move beyond the challenges associated with content silos, lack of interoperability, and ongoing transition to mobile work environments. Much like their enterprise counterparts, smaller businesses face various complexities and pain points associated with interdepartmental workflows combined with a real need to enable employees to work when, where, and how they desire. Ricoh's Cloud Workflow Solutions platform is designed to address these challenges by streamlining and automating common busines
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Ricoh US
Published By: Shell     Published Date: May 28, 2019
When energy use is reviewed at a national or international level we realize that about 35% of the western world’s total energy and carbon dioxide (CO2) footprint is linked to transport and a large fraction of that with freight movement. Collectively, cars and trucks account for nearly one-fifth of all U.S. emissions, emitting around 24 pounds of CO2 and other global-warming gases for every gallon of gas1. So, if we are to reduce energy usage and abate CO2 emissions and deliver cost savings, it is essential that a lot of attention is paid to commercial transport. Priorities for Increasing Fuel Economy explores these challenges and provides the essential information you need to help you achieve competitive advantage across your commercial fleet operations.
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Shell
Published By: Extensis     Published Date: Mar 07, 2008
The Photography Department at The National Gallery of London wanted to give other Gallery departments better visibility into its archived library of images and reduce the administrative workload for its photographers. Read how Portfolio Server and Portfolio SQL-Connect painted the perfect solution to this challenge.
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extensis, portfolio server, sql, asa, dam, digital asset management
    
Extensis
Published By: Extensis     Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
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extensis, ohsu, library, dam, solutions, digital asset management'
    
Extensis
Published By: Extensis     Published Date: Apr 18, 2008
In 2006, Direct Wines Ltd identified a need for a solution that would manage the thousands of wine related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company's direct mail campaigns and on the Direct Wines website.
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extensis, direct wine, portfolio server, images, dam, solutions
    
Extensis
Published By: Modicon PLC     Published Date: Dec 04, 2012
Our repair technicians are capable of repairing most Modicon - Schneider Electric parts same day. Our exchange program allows us to send you a remanufactured unit while allowing you 30 days to return the failed unit for a credit.
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Modicon PLC
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter
    
Campaigner
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Cisco     Published Date: Mar 26, 2019
Uncover the riskiest 1% of threats you’ve been missing. In hours. Not days or months. Nearly all endpoint security solutions claim to block 99% of malware. But what about the 1% of threats they miss? The most dangerous 1% of threats will wreak havoc on your network. If you rely solely on traditional point-in-time technologies, such as antivirus, those threats can go undetected for 200 days on average. For months on end, they can be creeping in and moving laterally across your network causing damage through stealthy malware campaigns without you even knowing it—until it’s too late.
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Cisco
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: Spectrum Enterprise     Published Date: Aug 29, 2019
Many businesses attempting to implement digital strategies are held back by subpar Internet connectivity. Networks with insufficient bandwidth and inconsistent performance cause a wide range of problems that prevent businesses from competing effectively. Such issues can range from unsatisfying online experiences for customers to unreliable connectivity for employees to the inability to run latency-sensitive applications and share large files. In short, their networks are delivering poor value that affects nearly all areas of their businesses.
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Spectrum Enterprise
Published By: Akamai Technologies     Published Date: Feb 23, 2017
Companies are increasingly using outside contractors and suppliers stay competitive, which means granting third-parties access to applications via VPN or VDI. This reliance causes increased complexity and burden on the Enterprise team while also creating additional security risk, as third-party access creates additional points of entry to an organization’s network. Read this solution brief to learn about a new painless, secure approach to remote access.
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painless, security, third-party, resources, enterprise, vpn, solution
    
Akamai Technologies
Published By: HPE     Published Date: Jan 04, 2016
Think you can’t afford flash? Think again. If you’re looking to make a primary storage investment in the near future, you can’t afford not to consider an all-flash or converged flash array. HPE offers the only architecture on the market that is flash-optimized without being flash-limited—so you won’t have to make business-limiting decisions when it comes to implementing flash, such as inserting a new silo into your environment or undergoing painful hardware rip-and-replace.
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HPE
Published By: Cisco EMEA     Published Date: Mar 26, 2019
The modern workplace is anywhere Complex work. Specialised teams all over the place. They’re in offices, homes, hotels, cars and airports. It could hardly be any more different to the days when people sat in neat rows of desks. That’s the modern reality of business life—it’s happening everywhere at once. Not only that, it’s happening on all kinds of devices, from desktop to mobile. And every generation of worker expects to have its workstyle accommodated. Today, co- workers mingle flexibly in pairs and groups, and those teams thrive on exchanging creative energy. They meet up in spaces designed specifically to encourage the cross-pollination of ideas. Their disruptive new concepts are where the next big growth opportunities are. The modern workplace is one where ongoing innovation is valued above all else. And flexibility extends well beyond four walls. Think about the way you work today and how it has evolved. Chances are it’s no longer 9 ‘til 5. Mobile employees, contract workers, fr
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Cisco EMEA
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