online engagement

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?

The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!

Download your eBook today to learn more about optimizing your online presence, securing your website, and other unexpected ways to boost website engagement and increase sales opportunities.

What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i

If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.

SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies

This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.

This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.

This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.

Learn how to turn content assets into online consumer engagement and higher web conversions.

Keas surveyed more than 100 Human Resource Executives across the United States via an online survey between July 31 and August 16, 2013. This survey tracked HR executive opinions on HR topics and plans and priorities for the 2014 calendar year. The survey revealed health and wellness programs are taking center stage in employee engagement and retention. With healthcare costs and obesity-related diseases on the rise and wellness incentives baked into the Affordable Care Act (ACA), this will be the first year health will play a major role in health benefits as organizations integrate preventative care programs to manage costs.

We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy.

This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.

Engage online audiences with attractive images that are automatically optimized for both maximum visual quality and performance while reducing the cost and effort to transform and deliver web-ready images.

In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.

If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.

The individual customer central in all online communication

even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online. To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.

What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital is also a

Get an insider’s view on the newest contextual guidance tool that is expanding customer relationships through a virtual online concierge.

The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.

I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one

The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.