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Published By: IBM     Published Date: Apr 06, 2014
The world’s water system is vulnerable. Essential for health, food, energy, manufacturing and transportation, the global water system is suffering from stress, deteriorating quality, aging and insufficient infrastructure. Managing this critical resource requires a smarter approach to deliver improved outcomes across the water management lifecycle. Using information and analytics, governments, cities, utilities and businesses must take immediate action to deploy a smarter approach to water management to solve the world’s water crisis.
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IBM
Published By: Akamai Technologies     Published Date: Dec 18, 2019
https://www.akamai.com/us/en/multimedia/documents/white-paper/enforce-a-zero-trust-security-model-in-todays-hostile-environment.pdf
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Akamai Technologies
Published By: MediaPass     Published Date: Apr 02, 2013
Read this paper to understand 3 sudden industry shifts that affect your site’s ability to survive in a changing landscape.
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MediaPass
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation
Published By: Flexential     Published Date: Jan 21, 2020
The hybrid cloud has arrived for the enterprise, but it comes with a complication: the speed of light. Between the cloud and the end user (including IoT devices that count as ‘users’), there is an emerging need for an intermediate environment that can satisfy real-time compute requirements without incurring the latency of reaching all the way to the cloud. ‘Edge compute’ is the phrase used to describe what covers this middle ground, but the optimal location for edge compute resources remains open to question. As it turns out, there is more than one edge. There is certainly the far edge that reaches all the way to end users, mobile devices and remote sensors. But there is also a strong case for a near edge – an intermediate location that is closer than the cloud but doesn’t reach the granularity of individual IoT devices. The edge is increasingly important because compute resources have become widely distributed. In the case of the public cloud, those resources can be in indeterminate f
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Flexential
Published By: Genesys     Published Date: Jan 13, 2020
Centers are no longer “call centers.” They are “contact centers” operating in an omnichannel world. They must handle a growing array of contacts that go well beyond phone calls to include email, chat, text/SMS, social media and more. They need robust performance management capabilities that ensure a great customer experience and employee engagement. And they must move fast — with agility at the micro level for handling each contact and at the macro level to respond to new business needs and market trends. Contact centers must look at different customer service technologies that enable them to go far — fast — building applications that leverage APIs or extending solutions in a variety of ways through integrations and application marketplaces. Download this white paper to learn: How to overcome the legacy of “build vs. buy” Advantages and disadvantages of each approach Specific use cases for each option
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Genesys
Published By: ASG Software Solutions     Published Date: Aug 04, 2009
Businesses expect IT management to demonstrate their contributions to end-user benefits and the bottom line while addressing immediate needs and long-term performance management goals. This white paper presents IT2020, a new performance management paradigm for meeting both of these expectations.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow
    
ASG Software Solutions
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Nuance     Published Date: Feb 09, 2011
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion
    
Nuance
Published By: BitGravity     Published Date: Dec 17, 2009
This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.
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bitgravity, video delivery, legacy cdns, network architecture, internet video, file management, total cost ownership, proxy cache
    
BitGravity
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media
    
StrongMail
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers, emarketing, roi, networks, social networking
    
StrongMail
Published By: 123Together     Published Date: Mar 17, 2009
With the current state of the economy, IT executives are being asked to stretch their budgets in order to keep their businesses profitable. In 2008, Median IT spending per user fell to $6,667 from the previous year's $7,397, according to Computer Economics. This represents a 6.2% reduction, consistent with the fact that IT managers were supporting an increasing number of users without corresponding increases in IT spending. IT spend continued to decline in 2009 and uncertainty and caution is still prevalent in 2010.
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123together, it strategies, economy, stability, collaboration, green it, outsourcing, microsoft exchange, hosted exchange, mobile services
    
123Together
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking, databases
    
PCRecruiter
Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking, databases
    
PCRecruiter
Published By: MEDIAPLEX     Published Date: Nov 19, 2012
An easy to read guide that explains why tag management may be valuable for your business, and what to look for in a tag management vendor.
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MEDIAPLEX
Published By: Swagatham Info Media Private Limited     Published Date: Mar 12, 2013
Swagatham Info Media Private Limited offers top-quality professional web design and web programming services.
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Swagatham Info Media Private Limited
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: SAP     Published Date: Mar 09, 2017
In April 2016, SAP commissioned Forrester Consulting to evaluate how enterprises are taking advantage of IoT, how IoT fits into broader digital transformation initiatives, and the role of immediate insights in realizing the benefits that IoT can deliver.
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SAP
Published By: SAP     Published Date: Mar 09, 2017
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
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SAP
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