marketing insights

Results 1 - 25 of 149Sort Results By: Published Date | Title | Company Name
Published By: Epsilon     Published Date: Mar 17, 2020
The direct-to-consumer (DTC) business model has taken off. In categories from toothpaste to mattresses to pet food, DTCs are moving at an exponential clip, and non-DTC consumer brands are taking note. New research from Epsilon-Conversant, in partnership with The CMO Club, finds that 80% of marketers agree that DTCs impact their marketing and how they think about marketing, and 82% of marketers are worried about DTCs’ popularity with digitally native generations like Gen Z and millennials. For more insights, download the research for the full findings and for recommendations on how brands of all stripes can win a DTC-led world.
Tags : 
    
Epsilon
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Tags : 
location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 03, 2020
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. Knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger, along with Cami Zimmer (EVP Business & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience. Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve the consumer journey at each touchpoint of the shopping experience – from the first time they see the personalized promotion to the actual delivery of their purchase. View this webinar and learn: • How to innovate around location insights to create personalized experiences. • How location technologies help to refine segmentation, reduce waste and improve c
Tags : 
    
HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
Tags : 
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 02, 2020
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
Tags : 
    
HERE Technologies
Published By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
Tags : 
    
Sage
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : 
oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership
    
Oracle
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
Tags : 
interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
Tags : 
    
Adobe
Published By: FICO     Published Date: Aug 27, 2012
Learn how successful retail organizations such as Coca Cola and Dell are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
Tags : 
customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing, business technology
    
FICO
Published By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
Tags : 
    
Sage People
Published By: Sage EMEA     Published Date: Dec 19, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better an
Tags : 
    
Sage EMEA
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
Tags : 
    
Pega
Published By: Oracle     Published Date: Mar 05, 2020
In Modern Marketing, data is the lifeblood to drive growth, increase revenue and create loyalty. To unleash its value, silo data must be connected, and analytics must transform from merely reporting on data to providing fuel for data-driven marketing. Learn how data insights are leading CMOs to take a lead role in driving business growth innovation.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2020
Research shows that data-driven marketing is a core element of all or nearly all campaigns. By 2025, IDC estimates the global population will generate 163 zettabytes of data per year. Yet, only 29% of marketers are good at turning data into actionable insights. Are you part of the 29%? See how connected data offers a holistic view to help you stay ahead of your customers’ needs. Don’t just collect data. Lead campaigns with it.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2020
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Discover how you can deliver the right message to the right audience at the right time, driving better engagement, and better ROI. Download guide now.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Mar 30, 2020
In Modern Marketing, data is the lifeblood to drive growth, increase revenue and create loyalty. To unleash its value, silo data must be connected, and analytics must transform from merely reporting on data to providing fuel for data-driven marketing. Learn how data insights are leading CMOs to take a lead role in driving business growth innovation.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Mar 30, 2020
Research shows that data-driven marketing is a core element of all or nearly all campaigns. By 2025, IDC estimates the global population will generate 163 zettabytes of data per year. Yet, only 29% of marketers are good at turning data into actionable insights. Are you part of the 29%? See how connected data offers a holistic view to help you stay ahead of your customers’ needs. Don’t just collect data. Lead campaigns with it.
Tags : 
    
Oracle
Published By: Oracle     Published Date: Mar 30, 2020
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Discover how you can deliver the right message to the right audience at the right time, driving better engagement, and better ROI. Download guide now.
Tags : 
    
Oracle
Published By: VMware     Published Date: Mar 16, 2020
The CIO's world is changing fast. In five years, chief information officers (CIOs) will have new responsibilities in the C-suite and across the enterprise, extending their strategic influence over product development, marketing, human resources, the supply chain and more. They will be challenged to discover new ways of generating revenue and to introduce artificial intelligence and machine learning capabilities that create unparalleled efficiencies. Such are some of the findings of a global Forbes Insights survey, conducted in partnership with VMware, of more than 650 CIOs in North America, Europe and the Asia-Pacific region (including Japan). The surveyed CIOs are from broad range of industries, including financial services, healthcare, government, manufacturing, retail and telecommunications. They work for organizations with annual revenue of $1 billion or more; 16% were from firms with at least $10 billion in revenue. Based on the survey findings, this report examines six critical d
Tags : 
    
VMware
Published By: Vmware     Published Date: Jul 01, 2020
The CIO's world is changing fast. In five years, chief information officers (CIOs) will have new responsibilities in the C-suite and across the enterprise, extending their strategic influence over product development, marketing, human resources, the supply chain and more. They will be challenged to discover new ways of generating revenue and creating unparalleled efficiencies. Such are some of the findings of a global Forbes Insights survey, conducted in partnership with VMware, of more than 650 CIOs in North America, Europe and the Asia-Pacific region (including Japan) at organizations with annual revenue of $1 billion or more. Based on the survey findings, this report examines six critical dimensions for success now and into 2025.
Tags : 
    
Vmware
Start   Previous   1 2 3 4 5 6    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.