marketing

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Published By: Marketo     Published Date: Mar 05, 2020
Welcome to the world of ABM, or account-based marketing — whether you’ve never heard of it, are currently in exploration mode, or could just use a light refresher course, we’ve put together the essential info you need to know about account-based marketing and how Marketo Engage supports ABM programs. In this cheat sheet you’ll learn: What ABM is and how it differs from traditional lead generation How ABM benefits marketing teams and helps align your sales team How Marketo Engage can supercharge your ABM strategy
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Marketo
Published By: Marketo     Published Date: Mar 05, 2020
The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue. Marketing is the key to the customer acquisition kingdom, and metrics are critical to that success. Building analytics into your marketing strategy empowers your marketing and sales teams by providing the ability to measure the impact of each marketing investment. Data enables marketers to confidently identify which parts of the marketing efforts deliver the optimal return on investment (ROI), including the performance of channels, specific calls-to-action (CTAs), and individual pieces of content, such as blog posts or gated resource guides. With the right marketing analytics, you can accurately forecast results and measure the progress of each marketing activity against defined milestones. You’ll be able to optimize your market
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Marketo
Published By: Marketo     Published Date: Mar 05, 2020
With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts from both within Adobe and across the industry to share their predictions on what’s in store for marketing for 2020…and beyond! In this eBook you’ll hear from our expert contributors about: The significance of AI impact on marketing teams in the years to come How human empathy will feature prominently in a tech-heavy marketing automation future Balancing the art and science of marketing Navigating “values-based” marketing, personalization and customer privacy And much more
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Marketo
Published By: Marketo     Published Date: Apr 13, 2020
Lead nurturing is the process of building relationships with prospects, so by the time they engage with sales, they are better qualified and more likely to buy. This helps improve the effectiveness of your high-value salespeople. Because today’s buyers don’t engage with sales until the end of the purchasing process, marketing and sales must collaborate throughout every stage of the revenue cycle to provide customers with high-quality, timely, and relevant information and content.
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Marketo
Published By: Marketo     Published Date: Apr 13, 2020
At Adobe, we recognize account-based marketing (ABM) as a strategy, not a technology. It is a customer-centric approach that requires sales and marketing teams to work together on best-fit account opportunities. ABM engages buying groups inside strategic accounts with relevant, personalized account-based experience (ABX), helping generate more revenue faster and easier than before. This approach requires sales and marketing to collaboratively create one or many sets of strategic account lists, that are often comprised of larger accounts that will result in larger deal sizes and longer sale cycles. Both teams will purse the accounts together as one team throughout the entire buying journey for both new and existing customers opportunities.
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Marketo
Published By: Marketo     Published Date: Apr 13, 2020
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
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Marketo
Published By: Marketo     Published Date: Apr 13, 2020
With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts from both within Adobe and across the industry to share their predictions on what’s in store for marketing for 2020…and beyond! In this eBook you’ll hear from our expert contributors about: The significance of AI impact on marketing teams in the years to come How human empathy will feature prominently in a tech-heavy marketing automation future Balancing the art and science of marketing Navigating “values-based” marketing, personalization and customer privacy And much more
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Marketo
Published By: Marketo     Published Date: Apr 17, 2020
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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Marketo
Published By: Marketo     Published Date: Apr 17, 2020
The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth. Access this cheat sheet to learn more about how to use data and analytics to guide marketing decisions.
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Marketo
Published By: Marketo     Published Date: Apr 17, 2020
Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you need to be armed with an arsenal of engaging, relevant content. Access this cheat sheet to learn how to get your content marketing efforts off the ground.
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Marketo
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail
Published By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
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cmd, extensis, font, website design, server, communications, digital asset management'
    
Extensis
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: Marshall Medical & Legal Films     Published Date: Aug 15, 2011
Marshall Medical & Legal Films presents undeniable facts and irrefutable evidence of the power of Online Video & Digital Marketing for Pharma
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Marshall Medical & Legal Films
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce
    
Ability Commerce
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents
    
Neolane, Inc.
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation
    
WhatCounts
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
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