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Published By: AppsFlyer     Published Date: Apr 27, 2020
Con una mayor adopción de smartphones avanzados y asequibles por parte del consumidor y una mayor funcionalidad transferida a las aplicaciones, sin duda el ámbito móvil ha tomado el control. De hecho, según un estudio reciente realizado por eMarketer, el espacio publicitario digital móvil representó aproximadamente un 70% del total en los Estados Unidos en 2018. Además, AppsFlyer predice que el gasto en publicidad con instalaciones de aplicaciones crecerá un 45% este año, alcanzando aproximadamente los US$40 mil millones en todo el mundo. Para ayudarte a llegar a la cima en la era donde predomina el ámbito móvil, hemos redactado una guía completa sobre cómo empezar con la atribución móvil. Hemos hecho el trabajo pesado, ahora deja que tus datos te lleven al éxito. ¡Buena suerte!
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AppsFlyer
Published By: AppsFlyer     Published Date: May 20, 2020
Over the last few years, performance app marketers have shifted their efforts from focusing on driving installs (via KPIs such as click-through and click-to-install rates) to post-install measurement, diving deeper into user activity after the initial app open. In a space dominated by free-to-install apps where actual value is tied to post-install in-app activity, this data helps marketers make much smarter decisions on both acquisition and re-engagement activities.
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AppsFlyer
Published By: AppsFlyer     Published Date: May 20, 2020
With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide. To help you rise to the top in the mobile-first era, we’ve put together our complete guide on getting started with mobile attribution. We’ve done the heavy lifting, now let your data carry you to success. Good luck!
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AppsFlyer
Published By: AppsFlyer     Published Date: May 13, 2020
The State of Finance App Marketing offers Finance app marketers actionable insights to grow their business, including:
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AppsFlyer
Published By: AppsFlyer     Published Date: May 27, 2020
Gaming app marketers, it’s time to take a deep dive into the world of mobile measurement and learn how to let data work for you. Let us be clear: relying on organic discovery among hundreds of thousands of games in the stores is like thinking you can win the lottery.
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AppsFlyer
Published By: Epsilon     Published Date: Mar 17, 2020
The RFP can be an exciting, yet laborious process. Exciting because you're choosing a new partner to help elevate your business. Laborious because, let's face it, RFPs take time and effort. And for all this work, you may not get the info you need to make the right decision. This e-book explores key factors to consider when choosing an email and cross-channel partner—factors that are unlikely to be uncovered in a traditional RFP—and offers five tips on how to structure your RFP to get the insights you need.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Marketo     Published Date: Mar 05, 2020
The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue. Marketing is the key to the customer acquisition kingdom, and metrics are critical to that success. Building analytics into your marketing strategy empowers your marketing and sales teams by providing the ability to measure the impact of each marketing investment. Data enables marketers to confidently identify which parts of the marketing efforts deliver the optimal return on investment (ROI), including the performance of channels, specific calls-to-action (CTAs), and individual pieces of content, such as blog posts or gated resource guides. With the right marketing analytics, you can accurately forecast results and measure the progress of each marketing activity against defined milestones. You’ll be able to optimize your market
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Marketo
Published By: Marketo     Published Date: Apr 17, 2020
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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Marketo
Published By: Marketo     Published Date: Apr 17, 2020
The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth. Access this cheat sheet to learn more about how to use data and analytics to guide marketing decisions.
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Marketo
Published By: Marketo     Published Date: Apr 17, 2020
Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine based on test outcomes, you’re in the driver’s seat to deliver the best ROI to your organization. Done correctly, A/B testing enhances your expertise about these audiences, helps optimize programs for your target audience, and increases your engagement with buyers. Access this cheat sheet to learn about three of Marketo’s most effective demand generation tests that you can start using today.
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Marketo
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media
    
StrongMail
Published By: Airfoil PR     Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
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airfoil, innovation, pov, public relations, integration, communications
    
Airfoil PR
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified
    
Neolane, Inc.
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA
Published By: SAS     Published Date: Apr 20, 2020
Research reveals 5 key themes driving customer experience SAS partnered with Futurum Research to survey more than 4,000 consumers, executives, marketers and technology professionals to understand what defines customer experience today and how it’s evolving through the year 2030. The research revealed five key themes driving the evolution of customer experience now and into the future – along with some surprising gaps between brand and consumer views about technology and its uses, data privacy, what drives loyalty and more. Download this ebook to learn the five themes we uncovered, why they matter and how they’ll affect your brand.
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SAS
Published By: SAS     Published Date: Apr 20, 2020
A SAS Best Practices white paper The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Jacobs Agency     Published Date: Dec 07, 2011
A new perspective on marketing in today's tactic-crazy world.
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Jacobs Agency
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