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Published By: HERE Technologies     Published Date: Oct 23, 2019
Artificial Intelligence (AI)has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placingAI and machine learning at the center of our products and services. Wesee the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and ta
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 31, 2020
White paperbased on a recent MarTech webinar sponsored by HERE Technologies It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.POI data and historic foot traffic patterns can provide deeper insights around audiences and markets. Download the white paper to find out how location-powered innovation throughout the whole customer journey – from the seeing a personalized ad to seamlessly ordering the item online and conveniently picking it up at the nearest brick-and-mortar store location – results in a remarkable customer experience that boosts brand loyalty. Read this white paper to learn: • how to innovate around location insights to create personalized experiences. • how refined segmentation techniques can reduce waste and improve campaign ROI • how to increase customer engagement by analyzing customer behavior • howadsquare
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HERE Technologies
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Big data and analytics is a rapidly expanding field of information technology. Big data incorporates technologies and practices designed to support the collection, storage, and management of a wide variety of data types that are produced at ever increasing rates. Analytics combine statistics, machine learning, and data preprocessing in order to extract valuable information and insights from big data.
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big data, analytics, virtualization, cloudera, ibm, sas, sap, splunk
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Nov 13, 2017
As BluePearl’s business continues to grow and its strategy evolves, its investment in Cisco® technology is protected. When BluePearl moves to a centralized data center in the near future, all Cisco HyperFlex nodes can still be managed as one integrated infrastructure.
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data management, cisco, hyperflex, converged, platform, management, infrastructure
    
Cisco EMEA
Published By: BigCommerce     Published Date: Oct 16, 2018
Businesses who have lived through the evolution of the digital age are well aware that we’ve experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers’ expectations. In our always-on, buy anything anywhere world, customers want their shopping experiences to be personalized, dynamic, and convenient. As a result, many businesses are trying to reinvent themselves. Success in a fast-paced economy depends on continually adapting and innovating. Companies have to move quickly to keep up; there’s no time for disjointed technologies and old systems that don’t serve the customer-obsessed mentality needed to thrive in the digital age.
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BigCommerce
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Technology is a fast-moving target, and organizations need agility and flexibility to compete. By modernizing your data center and maximizing the value of your corporate data, your company can gain those qualities. In this Forbes Insights checklist, learn how to derive value from your corporate data and embrace three elements of a modernized data center: an agile data infrastructure, a modern approach to data protection, and intelligent data center operations.
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Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Consider the key trends driving the modernization of the data infrastructure: focus on governance, mobilization and analytics. And take a look at the technologies that make up modern data infrastructure, including artificial intelligence (AI), flash storage, converged and hyperconverged platforms, and software-defined infrastructures. Read this e-book to observe the key trends driving the modernization of data infrastructure and see how organizations are adapting and flourishing in a data-driven world.
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Hitachi Vantara
Published By: Lenovo - APAC     Published Date: Dec 18, 2019
Meet the world’s smallest desktop with new-generation technology that’s modernizing workplaces. The ThinkCentre Nano is smarter and more energy efficient. Small by design to boost your productivity and performance, so you save space and cost… Here’s what you need to know at a glance. Read the datasheet.
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Lenovo - APAC
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
Published By: SAP     Published Date: May 18, 2014
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
Download this whitepaper to learn the results of this latest exploration of the emerging world of in-memory database technologies.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
This TDWI Checklist Report presents requirements for analytic DBMSs with a focus on their use with big data. Along the way, the report also defines the many techniques and tool types involved. The requirements checklist and definitions can assist users who are currently evaluating analytic databases and/or developing strategies for big data analytics.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
For years, experienced data warehousing (DW) consultants and analysts have advocated the need for a well thought-out architecture for designing and implementing large-scale DW environments. Since the creation of these DW architectures, there have been many technological advances making implementation faster, more scalable and better performing. This whitepaper explores these new advances and discusses how they have affected the development of DW environments.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
New data sources are fueling innovation while stretching the limitations of traditional data management strategies and structures. Data warehouses are giving way to purpose built platforms more capable of meeting the real-time needs of a more demanding end user and the opportunities presented by Big Data. Significant strategy shifts are under way to transform traditional data ecosystems by creating a unified view of the data terrain necessary to support Big Data and real-time needs of innovative enterprises companies.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
Big data and personal data are converging to shape the internet’s most surprising consumer products. they’ll predict your needs and store your memories—if you let them. Download this report to learn more.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. It analyzes the results from a user survey, conducted on SAP's behalf by IDC, that explores these issues.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
This paper explores the results of a survey, fielded in April 2013, of 304 data managers and professionals, conducted by Unisphere Research, a division of Information Today Inc. It revealed a range of practical approaches that organizations of all types and sizes are adopting to manage and capitalize on the big data flowing through their enterprises.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
In-memory technology—in which entire datasets are pre-loaded into a computer’s random access memory, alleviating the need for shuttling data between memory and disk storage every time a query is initiated—has actually been around for a number of years. However, with the onset of big data, as well as an insatiable thirst for analytics, the industry is taking a second look at this promising approach to speeding up data processing.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
Forrester conducted in-depth surveys with 330 global BI decision-makers and found strong correlations between overall company success and adoption of innovative BI, analytics, and big data tools. In this paper, you will learn what separates the leading companies from the rest when it comes to exploiting innovative technologies in BI and analytics, and what steps you can take to either stay a leader or join their ranks.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
This white paper, produced in collaboration with SAP, provides insight into executive perception of real-time business operations in North America. It is a companion paper to Real-time Business: Playing to win in the new global marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: HPE Intel     Published Date: Mar 14, 2016
The ever-rising tide of demands on IT organizations is creating constant pressure on their leaders to upgrade or replace their outmoded legacy systems with new infrastructure technologies that will allow them to keep pace with the speed of business. It is no longer sufficient to manage basic business applications and resources such as ERP, email, and silos of heterogeneous data. The bar has been raised higher than ever, and the role of IT is evolving to meet it. As a result, IT must support applications and services that make it possible for the business to provide new, diverse customer experiences while generating expanding revenues via the emergent crown jewels of business: big data, cloud, and mobility.
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HPE Intel
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