location

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.

Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.

Get higher quality, more accurate location data – and a safer, more profitable fleet – by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers. Download the eBook

Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now

HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’

As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.

Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.

Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.

As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.

adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.

How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.

Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion

The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: • Delivers a new development approach and architecture to OEMs • Enables OEMs to offer consumers new and compelling services • Helps OEMs avoid costly developments and protracted roll-out periods

As one of the nation’s largest and most sophisticated controlled-temperature food distribution companies, Burris Logistics offers over 60 million cubic feet of freezer warehousing space in 15 strategic locations along the East Coast. Burris Logistics IT Team manages two data centers, one primary and another DR site that supports multiple remote locations up and down the East Coast. Download this case study to see how Burris Logistics acheived these benefits: - Over 80% reduction in backup windows - 25% CapEx savings and ongoing OpEx savings - Simplified operations with an easy-to-use and manage UI

Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. View the webinar today!

Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. View the webinar today!

In this paper, we'll explore how to use Coyote Point's Envoy to ensure 24x7 availability and fast connections for web content deployed at more than one geographiclocation.

This is a case study which shows how Voorhees College implemented a revolutionary communications solution based around a service-orientated Unified Communications architecture from NEC to provide students, faculty and staff in five locations with software-based voice and desktop communications tools to achieve a 40 percent savings over its previous traditional telephony solution.

The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.

At the heart of the Data Solved promise are three core attributes - People Powered, Technology Focused and Infrastructure Invested. We leverage our strong, diverse team of more than 700 employees to enable our Powered by People motto and deliver on our promise. With 24 data centers on four continents, we are poised to deliver world-class infrastructure and value added technology services to our more than 1,000 customers in North America, Europe, Asia and Australia.

Watch this video to find out how the Chief Operating Officer at QTS has adapted to data center changes!

The most significant IT transformation of this century is the rapid adoption of cloud-based applications. Most organizations are now dependent on a number of SaaS and IaaS platforms to deliver customer satisfaction and empower employee productivity. IT teams are responsible for delivering a high quality user experience for cloud applications while they struggle to manage a secure environment with advanced persistent threats. The WAN is the fabric to connect and control access between remote users and cloud-based applications. The WAN fabric needs to identify application type, location, apply prioritization and route traffic across the appropriate (multiple) WAN links to deliver on user experience. Different types of users/devices connecting to the cloud (via the Internet) means security policies must be enforced at branch, data center and in the cloud.

The Cisco SD-WAN solution is a cloud-delivered overlay WAN architecture that enables digital and cloud transformation at enterprises. It significantly reduces WAN costs and time to deploy new services, and, builds a robust security architecture crucial for hybrid networks. Enterprises today face major user experience problems for SaaS applications on account of networking problems. The centralized Internet exit architecture is inefficient and results in poor SaaS performance. And branch sites are running out of capacity to handle Internet traffic which is a concern because more than 50% of branch traffic is destined to the cloud. More importantly there are many dynamic changes in Internet gateways and the SaaS hosting servers that lead to unpredictability in performance. The Cisco SD-WAN solution solves these problems by creating multiple Internet exit points, adding high bandwidth at branch locations, and dynamically steering around problems in real-time, resulting is an optimal SaaS

Cisco Meraki MS switches are 100% cloud-managed and can be fully configured from any Internet-accessible location before ever being powered on. Simply add the switch serial number (or order number for large deployments) to your network using the Meraki web-based dashboard. Once added, the switch is fully configurable. When the switch is first powered on and connected to the Internet, it will pull its settings from the cloud.

Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table. And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same. Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact