it strategy

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Published By: Pega     Published Date: May 24, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
Published By: Oracle APAC     Published Date: May 24, 2018
Cloud has become a crucial foundation for digital transformation (DX) initiatives and is shaping the IT strategy of enterprises today. Companies are extending their IT infrastructure into the cloud for running business-critical applications, developing new applications, and delivering new cloud-based services. Applications are the lifeblood of modern enterprises. They are the foundation on which businesses maintain their existing revenue streams while examining ways to create new ones. A sound application strategy is a must for frms to be successful in expanding their competitive differentiation in the digital economy. Operating systems (OSs) provide a common foundational layer that enables IT to run current and new generations of applications in traditional IT environments, on its own private cloud, and in public clouds and utilize a variety of computing options such as bare metal, virtualization, and containerization. The increased reliance of IT on the cloud has accelerated the
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Oracle APAC
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management
    
Adobe
Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management, customer, data, solutions, strategy, analytics
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
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digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
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digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
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digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: ForeScout     Published Date: Mar 26, 2014
The report presents a tiered service approach to enterprise mobile security while exploring how NAC and MDM as complementary controls can offer necessary network and device level defenses to enable IT organizations to realize mobility advantages and reduce security and compliance exposures. The report also examines ForeScout's mobile security offering and presents relevant use cases.
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forescout, cyberedge, cyberthreat, it security, byod, nac, mdm, reduce security, compliance exposures, mobile security, security, enterprise applications
    
ForeScout
Published By: Prophix     Published Date: May 31, 2016
To have the greatest impact within your company, you need to contribute to strategy rather than focusing on tactical issues. But, to accomplish this means that you have to tap into your company's financial performance and unearth insights that will help senior leaders make better decisions. This “From Tactics to Strategy” webinar focuses on helping you play a more critical role in your organization’s success. The fast-paced session reveals how you can capture and leverage the data gathered from across your financial systems to help senior management make better and faster strategic decisions.
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best practices, financial performance, productivity, system management
    
Prophix
Published By: Prophix     Published Date: Jun 03, 2016
Prophix and IMA hosted a webcast, titled “Overcoming Barriers to Implement CPM Methods”, featuring subject matter expert Gary Cokins, the CEO, at Analytics-Based Performance Management. The adoption rate of business analytics and corporate performance management (CPM) methods has been slowed by various barriers. Gary Cokins outlines the causes of this lag, as well as lessons learned about how to overcome obstacles, and obtain buy-in to manage and improve performance. He describes techniques such as strategy maps, balanced scorecards with key performance indicators (KPIs), channel and customer profitability reporting, and driver-based budgeting that can prevent failure when implementing CPM methods.
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prophix, best practices, performance management, business analytics, productivity
    
Prophix
Published By: Prophix     Published Date: May 31, 2016
CFOs today are finding themselves in a leadership position at the strategy table. Whether your company’s objectives are to deliver growth in 2016 or stay the course, it is crucial that the office of finance contribute to the strategic decision-making process and become one of the company’s trusted business partners. With rich data from all parts of the organization, the finance leadership team can offer unprecedented value to the decision-making process and help make the right business decisions executable. Listen to how Finance Professionals are helping guide their organizations toward making well-reasoned, data-driven strategic decisions.
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best practices, finance professionals, productivity, strategic decisions
    
Prophix
Published By: Riverbed     Published Date: Jul 17, 2013
Your business is complex. Big data promises to manage this to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage easily, causing delays and downtime. Forrester predicts this will worsen. To combat this onslaught, you need machines to analyze conditions to invoke automated actions. To perform adaptive automation, you need IT analytics, a disruption to your monitoring and management strategy. This report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register to get the full report.
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analytics, big data, forrester
    
Riverbed
Published By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
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social media kpis, social media strategy
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
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social media, social, social marketers, engagement, get value from social marketing
    
Socialbakers
Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
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social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
    
Socialbakers
Published By: Workforce Software     Published Date: Jun 04, 2015
This paper helps outline some of the ways to control BYOD risks and outlines other factors that influence your decision to establish a BYOD policy. Like Cloud-based software delivery, BYOD presents such compelling advantages over the traditional approach that its emergence as the dominant mobile strategy appears to be a question of “when” rather than “if.”
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workforce software, byod, enterprise applications, mobile strategy, mobile devices, it management
    
Workforce Software
Published By: Workforce Software     Published Date: Dec 02, 2015
Fatigue management delivers business benefits in terms of your overall workforce management strategy, whether it is an expected function of the business or not. Mitigating fatigue risk can have a dramatic impact on your workforce and your bottom line. Proactively managing employee fatigue is a hallmark of leading businesses, as it demonstrates concern for your employees, customers and the larger community.
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employee fatigue, productivity, workforce management, productivity, fatigue management
    
Workforce Software
Published By: Okta     Published Date: Mar 10, 2016
The Forrester Wave report identifies the six most significant solution providers in the market, evaluating the strengths and weaknesses of each vendor against 15 criteria, including current offering, strategy and market presence. Access your complimentary Forrester Wave report and learn why Okta is named a leader in the space.
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Okta
Published By: WFS Australia     Published Date: Dec 02, 2015
Fatigue management delivers business benefits in terms of your overall workforce management strategy, whether it is an expected function of the business or not. Mitigating fatigue risk can have a dramatic impact on your workforce and your bottom line. Proactively managing employee fatigue is a hallmark of leading businesses, as it demonstrates concern for your employees, customers and the larger community.
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employee fatigue, productivity, workforce management, productivity, fatigue management
    
WFS Australia
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Oracle, DigitasLBi and Spindrift surveyed over 300 director level ecommerce professionals around the globe to determine their investments, strategy and business concerns. Download this research report to learn key trends in eCommerce budgets and technology investments; criteria used to measure success and performance; and actions you can take to improve digital business success."
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Oracle Commerce Cloud
Published By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
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evariant, hospital, patient engagement, digital marketing
    
Evariant
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