intelligence

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Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Salesfusion     Published Date: Sep 20, 2018
Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success. Our marketing automation platform is purpose-built for mid-sized companies. It is designed to include all of the features you need in a single platform that is both broad and deep in capability. We obsessed about the platform design to ensure it is easy to use with drag and drop interfaces for email, landing page, and form builders, and Salesfusion is the only marketing automation platform to include a comprehensive Business Intelligence module.
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Salesfusion
Published By: Intapp     Published Date: Nov 01, 2019
Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board. How much of an impact can this modern approach make? According to a recent study conducted by ALM Legal Intelligence and Calibrate Legal, the investment pays off with Am Law 200 firms seeing an average return of $47 million on $1 million of marketing and business development spending. Download this point of view to learn what it takes to transform today’s law firm marketing from reactive to predictive. Topics include: Winning business with data-driven insights CMOs as change agents The data divide Smart collaboration in action: Key-client planning The pivot: From reactive to predictive
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Intapp
Published By: CA Technologies EMEA     Published Date: May 25, 2018
CA recently partnered with TechValidate to perform a research study that would help us to understand how organizations are leveraging our CA Project & Portfolio Management (CA PPM) solution to evolve their businesses. The study validated the changing role of the modern PMO.
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tech, validate, research, study, portfolio, management
    
CA Technologies EMEA
Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi, sales analytics, sales tool integration, sales investments
    
LiveHive
Published By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
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app annie, google play, user acquisition, optimization, macro trends
    
App Annie
Published By: FireEye     Published Date: Mar 05, 2014
From sophisticated new forms of malware to nation-state sponsored attacks and the advanced persistent threat, cybersecurity incidents have evolved at a rapid pace and are taking down entire networks, successfully stealing sensitive data and costing organizations millions to remediate. In this white paper this report, you'll receive a comprehensive overview of survey results and expert analysis on: The top security threats for global organizations in 2013; The largest gaps in organization's detection and response to threats; How these gaps will be filled in the coming year - new staff, tools or services; What organizations must do to stay ahead of these advanced threats.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors
    
FireEye
Published By: VMware AirWatch     Published Date: May 18, 2016
A Google Trends search for “BYOD” reveals it is a fairly new term, appearing in news publications for the first time in late 2011. BYOD is one part of a much larger, deeper-rooted trend: The consumerization of IT, which can be traced back to the early 2000s. Around that time, most everyone had a personal computer, which enabled them to work from home after hours – and to realize the benefits of using the devices that they had carefully chosen and were comfortable using, rather than the corporate devices their IT departments had issued them. BYOD and the consumerization of IT continued to grow as devices became cheaper and more connected. Where IT leaders were once solely concerned with reining in all the unapproved devices accessing the corporate network, a recent Intel and readwrite report that shows 49 percent of U.S. IT managers “strongly agree that BYOD improves worker productivity.” The next era of BYOD has arrived, and IT departments are thinking about it as a strategic value-ad
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productivity, best practices, business intelligence, business management, information technology, device support, device management, content management
    
VMware AirWatch
Published By: Interactive Intelligence     Published Date: Feb 14, 2012
Read how to improve cross-selling and up-selling, claims efficiency and market opportunities from insurance and IT industry authority, Mark Breading, SMA partner at SMA Strategy Meets Action.
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Interactive Intelligence
Published By: McAfee     Published Date: Jan 23, 2013
A criminal industry develops. This paper explores bot evolution, it’s global prevalence, who’s at risk, a look forward and combating bots using Global Threat Intelligence.
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botnets, bots, defense in depth, threat prevention, advanced attacks, malware
    
McAfee
Published By: MicroStrategy     Published Date: Mar 16, 2011
With the ability to access information at any time, in any location, on a hand-held device, consumers can now make more and more decisions quickly and easily. Read More.
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microstrategy, mobile intelligence, mobile computing, business intelligence, mobile internet application, smartphone
    
MicroStrategy
Published By: IBM     Published Date: May 20, 2015
Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
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ibm, software, business analytics, database
    
IBM
Published By: IBM     Published Date: Oct 20, 2015
This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue.
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ibm, customer, predictive, intelligence, revenue, networking, software development, it management
    
IBM
Published By: IBM     Published Date: May 03, 2016
The new frontier for personalized customer experience: IBM Predictive Customer Intelligence This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
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ibm, business analytics, ibm predictive customer intelligence, business technology
    
IBM
Published By: Aerohive     Published Date: Oct 23, 2014
Unifying cloud and distributed network intelligence creates a completely practical, cost-effective approach to mobility. At Aerohive®, we’ve always done it this way.
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wireless networks, controller-less networks, the new mobility, network infrastructures
    
Aerohive
Published By: SAS     Published Date: Mar 06, 2018
What management and leadership challenges will the next wave of analytic technology bring? This Insight Center on HBR.org went beyond the buzz of what artificial intelligence can do, to talk about how it will change companies and the way we manage them.
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SAS
Published By: LogMeIn     Published Date: Feb 27, 2018
When Facebook released their bot feature, M, the virtual assistant living inside their Messenger platform, it was billed as the next generation of how people connect and interact with the internet. Since then, over 18,000 companies have created their own branded chatbots with the help of Facebook’s platform. Never ones to miss out on a trend, Microsoft, Google and Apple have all been hard at work developing their own integrated chatbot features. Brands of all shapes and sizes, from American Express to 1800-Flowers to Domino’s Pizza, all have their own chatbots, proving the versatility of the concept. As Microsoft CEO Satya Nadella said at the 2016 Build conference, “As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence.”
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LogMeIn
Published By: Adobe     Published Date: Mar 26, 2018
Ten years ago, the iPhone came into our lives and our world was utterly transformed. Since then, mobile devices have changed the way we communicate, take photos, find our way, even find our soul mates. With the advent of new technologies like artificial intelligence and virtual reality, the next decade promises to be even more transformative.
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Adobe
Published By: Oracle     Published Date: Feb 21, 2018
Welcome to Oracle Mobile Cloud, Enterprise (OMCe), the new platform for building engaging experiences across all of your digital channels. Expand the power of those channels with the next giant leap in our evolution: intelligent bots backed by artificial intelligence (AI). And if that’s not enough, the new OMCe Analytics tools provide deep insights into user adoption, so you can steer customers toward the behavior you want. Talk about impressive! Ready to learn more?
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Oracle
Published By: IBM     Published Date: Oct 26, 2015
Machine learning can help us plan our lives so we can increase our likelihood of success. We are already seeing machine learning powered by Apache Spark changing the face of innovation at IBM. Learn more.
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ibm, machine learning, apache spark, business intelligence, intelligence, intelligence applications, big data, data
    
IBM
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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Emarsys - APAC
Published By: MuleSoft     Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
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retail success, cut costs, customer retention, revenue growth, enterprise applications
    
MuleSoft
Published By: Oracle     Published Date: Feb 10, 2016
There is little question that cloud is well established as a way to deliver business applications. Based on IDC research, over 70% of manufacturing companies are using hosted applications somewhere within their supply chain, with another 25% considering it. The most popular supply chain management (SCM) application areas are transportation related (transportation management, global trade management), where the "network effect" (i.e., carrier pooling, regulatory impact) can leverage both shared knowledge and existing connectivity along with sales and operations planning, demand signal management, and business intelligence/analytics. The concern that cloud is "risky" is increasingly taking a back seat to the perceived benefits of the technology. Indeed, those benefits, both achieved and anticipated, are significant, including cost, speed of implementation, and the ability to "consume" new capabilities and functionality easily and transparently.
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oracle, supply chain cloud, supply chain best practices, idc research, it management, wireless, knowledge management, data management
    
Oracle
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