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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
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sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy, sales acceleration, email personalization, automated emails
    
LiveHive
Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi, sales analytics, sales tool integration, sales investments
    
LiveHive
Published By: Jigsaw     Published Date: Dec 01, 2009
Download this report to learn how Best-in-Class sales organizations get new leads to their sales team quickly and efficiently.
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jigsaw, sales intelligence, hoover's, infousa, salesgenie, onesource, data fusion, inside sales
    
Jigsaw
Published By: Jigsaw     Published Date: Oct 12, 2010
Learn how Best-in-Class sales organizations get new leads to their sales team quickly and efficiently.
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jigsaw, sales intelligence, hoover's, infousa, salesgenie, onesource, data fusion, inside sales
    
Jigsaw
Published By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
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marketing, crm, automation, business intelligence, customer lifecycle, customer experience
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
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advertising, marketing, artificial intelligence, automation, technology
    
AdRoll
Published By: Informatica     Published Date: Apr 16, 2007
David Loshin, consultant and author talked to Karen Hsu about Informatica's data quality, unstructured data and data governance solutions. Karen highlighted customers like Navteq and Humberside Police's innovative use of Informatica.
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b-eye, business intelligence, data integration, karen hsu, interview, informatica, crm, customer relationship management
    
Informatica
Published By: Aventail     Published Date: Oct 26, 2007
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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business intelligence, database, enterprise data warehouse, data mart, data warehouse, data mining, active data warehousing, active data warehouse
    
Aventail
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
Government agencies today are focused on collaboration and how they can best share information and make it available to those who need it, while maintaining security. This white paper discusses the necessary elements of a personalized portal and how they are leveraged to enable e-intelligence. Includes case studies of the U.S. Air Force Portal and the U.S. Coast Guard Portal.
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egovernment, e-government, government, usaf, agency, agencies, portal, broadvision
    
Clearvale by BroadVision
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response
    
Connectus
Published By: HP     Published Date: Aug 21, 2009
Read this whitepaper to learn why HP Integrity servers and HP enterprise storage, combined with SQL Server 2005, can create the critical Business Intelligence IT environment that Windows customers have been dreaming of.
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hp integrity, storage, sql server, business intelligence, windows server, infrastructure
    
HP
Published By: IBM     Published Date: Feb 08, 2008
As manufacturing goes global, initiatives to standardize processes and key performance measurements across the enterprise to unite the greater supply chain are emerging. The main catalyst? Driving down costs in response to customer and market pressures. However, mid-size companies in particular are driving performance improvements with a more proactive, strategic vision for improving performance than reactively responding to cost pressure.
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scm, supply chain, manufacturing, manufacturer, bpm, business process, erp, enterprise resource planning
    
IBM
Published By: IBM     Published Date: May 30, 2008
WinterCorp analyzes IBM's DB2 Warehouse and how it addresses twin challenges facing enterprises today: improving the value derived from the torrents of information processed every day, while lowering costs at the same time. Discover why WinterCorp believes the advances in data clustering strategies and intelligent software compression algorithms in IBM's Data Warehouse improves performance of business intelligence queries by radically reducing the I/O's needed to resolve them.
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data warehousing, data management, database management, database administration, dba, business intelligence, ibm, leveraging information
    
IBM
Published By: IBM     Published Date: May 30, 2008
Businesses need a better way to leverage information, manage analytic results and glean business insights across the enterprise.  Are you seeking a simple, flexible and optimized solution?  Watch this short video to learn about IBM's Balanced Warehouse -- the complete ‘ready-to-go’ data warehousing solution comprised of pre-tested, scalable and fully-integrated system components of DB2 Warehouse, Server and Storage.
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business intelligence, data warehousing, warehouse, ibm, leveraging information, li campaign, ibm li
    
IBM
Published By: IBM     Published Date: May 30, 2008
Organizations must adapt more rapidly than ever before - which means that they must align their IT environments with their business goals and deliver information on demand, when and where it is needed. In this white paper, the experts at IBM discuss how your company can meet this need for information on demand with Service Oriented Architecture (SOA), a business-centric approach to IT architecture that supports integration through linked, repeatable business tasks or services.
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xml, soa, service oriented, information management, leveraging information, li campaign, ibm li, business intelligence
    
IBM
Published By: IBM     Published Date: Jul 24, 2008
Tune into this TDWI Radio News interview, with Eric Kavanagh, to hear Karen Parrish, vice president of business intelligence solutions for IBM, as she explains Big Blue's take on the evolving industry of data warehouse appliances.
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IBM
Published By: IBM     Published Date: Sep 18, 2008
BI and data warehousing have undergone significant changes in the past decade. With the advent of operational BI came major pressures on the BI environment, involving the need to support operational decision-making. This white paper explores these pressures and how to deal with them by creating a dynamic, future-proof infrastructure.
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ibm, ibm mmdg, business intelligence, infrastructure, data warehousing
    
IBM
Published By: IBM     Published Date: Sep 18, 2008
Companies are trying to improve efficiencies and performance of many real-time operational business practices, including customer experiences, inventory & purchasing, manufacturing yield, BAM and BPM. This white paper explores strategies and capabilities that best-in-class companies are employing to improve operational performance.
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business intelligence, operational, real-time, olap, automated reporting, reporting, analytics, production
    
IBM
Published By: NetSuite     Published Date: Nov 27, 2007
But what is "BI" and how do small/mid size business owners acquire it without too much cost?  This Executive White Paper will outline the issues and solutions for the "BI" requirements of growing companies.
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analytics, business analytics, business intelligence, bi tools, business planning, erp data, netsuite
    
NetSuite
Published By: PTC     Published Date: Aug 21, 2009
Download this white paper to see the results of a study conducted by IDC, the premier global provider of market intelligence, in which 600 companies were surveyed to identify common information tasks and their costs.
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business intelligence, information management, cost control, total cost of ownership, tco, productivity, efficiency, ptc
    
PTC
Published By: PTC     Published Date: Aug 21, 2009
When launching products, creating manuals, providing customer service and doing other tasks that involve documentation, you cannot afford inefficiencies. IDC, the premier global provider of market intelligence, surveyed hundreds of companies to uncover common content-related inefficiencies and their costs. See the results in this white paper.
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product lifecycle, product lifecycle management, plm, product development, productivity, efficiency, ptc
    
PTC
Published By: RuleStream     Published Date: Aug 21, 2009
The ability to harness intellectual property and product know-how is a key to competitive advantage. RuleStream appears to have broken through past technological barriers in rules-driven knowledge capture and reuse.
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product development, market intelligence, business intelligence, competitive, business process automation, business process management, bpm, bpa
    
RuleStream
Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE
Published By: Quocirca     Published Date: Oct 05, 2007
Knowledge of the location of customers, property, products or any other asset is invaluable intelligence for improving competitive advantage and operational efficiency.  However, despite the proliferation of data that businesses generate today, the potential value of this location dimension is often overlooked in the business intelligence process.
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business intelligence, business analytics, historical data, data analysis, gis, geospacial, geographic information system, geocoding
    
Quocirca
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