influence

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Published By: GoToWebinar     Published Date: Oct 08, 2013
During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet? In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it. This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence.
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strategic communications, leadership, matt abrahams, stage fright, presenting, presentations, anxiety, gain confidence, knowledge credibility, credibility, audiences, big crowds, fright
    
GoToWebinar
Published By: Forrester (Presented by Brother)     Published Date: Feb 22, 2013
In this exclusive 31-page Forrester report brought to you by Brother, you will see why smart companies view customer empowerment as an opportunity to grow revenues by deepening customer relationships.
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customer empowerment, opportunity, grow, revenue, influence, power, forrester, networking, knowledge management, it career advancement, business technology, research
    
Forrester (Presented by Brother)
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this white paper for an overview of how backlinks influence search results, why it's critical to use only white hat methods and how tools like BrightEdge, MajesticSEO and interactive agencies like Rosetta can be used to gain visibility and insight.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: Intralinks     Published Date: Mar 12, 2014
The implications of data loss are significant. Organizations that ignore the law affecting collaboration and information sharing are at serious risk of litigation, fines and brand damage. The paradigm shift from organizationally-defined to user-defined information governance is making it that much more difficult to maintain control of business activity and data. This informative white paper by legal firm Field Fisher Waterhouse evaluates the legal risks of uncontrolled collaboration and information sharing and what to do about them, while providing in-depth insights into: • Landmark incidents that have influenced data protection laws • How to navigate different jurisdictional privacy frameworks • Top 4 types of legal risk to protect against • Top 5 recommendations for implementing good governance
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data security, compliance, technology, network security, regulatory compliance, security, knowledge management, enterprise applications, data management, data center
    
Intralinks
Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability, business technology
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability, business technology
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2014
Pink talks to Profit about what he learned in the process: what surprised him most, how his research has influenced his own behavior, and why he says we all need to re-imagine what a successful salesperson looks like.
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sales, daniel pink, to sell is human, salesperson traits, characteristics, research
    
Oracle
Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo
Published By: SAP     Published Date: Mar 25, 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)
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customer experience, customer experience management, company service
    
SAP
Published By: SAP     Published Date: Apr 14, 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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customer experience management, bloomberg businessweek, bbrs, relationship management, customer segmentation, customer retention
    
SAP
Published By: IBM     Published Date: Feb 03, 2015
Learn how the IBM Customer Profitability solution can help banks maximize the value of their customer base by understanding the interconnected factors that influence profitability through a single, at-glance-view.
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business analytics, customer profitability, customer base solutions, profitability analytics, customer lifecycle, security, it management, enterprise applications, data management
    
IBM
Published By: IBM     Published Date: Apr 20, 2016
Weather Means Business: Enabling transformative decision-making with precise weather data for energy and utilities, insurance, retailing and the public sector Weather has a profound and widespread influence on business. We are all vulnerable to unforeseen weather events, and the inability to manage weather-related risk can limit business success, thwart economic development and threaten public safety. This whitepaper discusses the uses cases for weather data for various industries, including government, insurance, retail and energy and utilities.
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ibm, ibm analytics, insurance, weather, weather data
    
IBM
Published By: IBM     Published Date: Feb 19, 2015
Today, a mix of influences - including innovation in biology and technology, market demand and consumerism - is furthering a genomic medicine evolution that crosses industries.
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genomic medicine, market demand, consumerism, ibm, genomic medicine evolution
    
IBM
Published By: AON     Published Date: Oct 25, 2016
In his webinar, Creating a Culture of Employee Engagement, Aon Partner Don MacPherson discusses employee engagement and its influence on organizations. Don offers a unique insight into the drivers of engagement, the role of employees and leadership in institutionalizing engagement, and the steps companies can take to establish a culture of engagement.
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AON
Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), influencers, fans, followers, evangelists
    
Sysomos
Published By: Conductor     Published Date: Apr 09, 2013
SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Search’s influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organization’s online market share in 2013.
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing
    
Conductor
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce
    
IBM
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
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ibm, mobile, web push, free notifications, marketing, it management
    
IBM
Published By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
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ibm, purchasing, purchase funnel, acquisition, customer influence, retail
    
IBM
Published By: IBM     Published Date: Jan 20, 2016
Workforce analytics can challenge conventional wisdom, influence behavior, and enable HR and business leaders to make smarter decisions that impact business outcomes.
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ibm, analytics, workforce, workforce analytics, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
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