image optimization

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Published By: Akamai Technologies     Published Date: Sep 12, 2017
In his time as Director of E-Commerce at Linen Chest, Riaz Faride was faced with a challenge right out of the gate. He found himself responsible for a site that had page load times ranging anywhere from 6 to 30 seconds. Linen Chestís site was heavy, images were hosted on the origin, and code was never refactored and needed to be optimized. Riaz knew he needed to make some changes, and fast.
Tags : 
case study, linen chest, image hosting, image optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 12, 2017
In the face of changing consumer demands and expectations, publishers are seeking new ways to reach and engage their audiences. With this in mind, Akamai and Telegraph Media Group combined efforts to test a hypothesis: would the optimization of image display improve page load times enough to boost session lengths and ad impressions?
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akamai, telegraph media group, image optimization
    
Akamai Technologies
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, weíve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often arenít as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, weíve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often arenít as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
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