gaming industry

The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.

The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.

Media organizations, gaming companies, and the entertainment industry are among the biggest targets of credential stuffing attacks. The people behind these attacks realize the value of an account, whether it’s to a streaming site, a game, or someone’s social media account. And, they’re willing to do whatever it takes to steal them. This report provides an overview of the recent credential stuffing attacks against these sectors and the risks these attacks pose. We’ll also explore some of the ways adversaries conduct these attacks.

You’ve created a great game, so why do players keep abandoning it? The answer is frictions— the obstacles and flaws that erode player satisfaction, disrupt immersion, and ultimately cause players to look elsewhere. This abandonment not only impacts your game and revenue but also your studio’s reputation for years to come. In “Understanding Frictions” Akamai’s Nelson Rodriguez, a gaming industry insider who’s helped launch successful titles like Halo 3, will explain how to minimize frictions so you can maximize player enjoyment, loyalty, and revenue. Read “Understanding Frictions” so you can analyze your game’s points of friction using our matrix and learn how to manage, reduce, or eliminate frictions at every development stage.

This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.