forrester research

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Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy, mobile marketing, customer engagement
    
Urban Airship
Published By: RingCentral     Published Date: May 22, 2014
Telecommunications (Telecom) and mobility executives responsible for sourcing the next generation of products and services for their business face big challenges in 2014. Learn what insights and action plans top executives are taking to prepare their organization for change by downloading the Forrester Research Whitepaper.
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ringcentral, phone system, business phone, mobile phone, business transition, phone provider, cloud based phone, changing attitudes, enterprise applications, data center
    
RingCentral
Published By: Flexera     Published Date: Feb 19, 2019
As the technology landscape grows and evolves with new devices, new software, and new platforms, keeping tabs on an organization's IT assets is a moving target. How can you gain accurate visibility of software assets to drive strategic and financial decisions that impact finance and reduce security risk? A commissioned study conducted by Forrester Consulting on behalf of Flexera shows the potential return on investment for a Data Platform customer. Through their research, Forrester found that customers achieved a 302% ROI with their investment, with payback within months by benefiting from multiple use cases throughout the organization in the following areas: -Cost savings from reduction in licenses -Avoided increases in licenses from audit activities -Hardware maintenance savings -Improved productivity -Reduced effort for divestiture activities Get the full study to learn how your business can benefit from Flexera solutions.
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Flexera
Published By: Blue Medora     Published Date: Oct 24, 2016
a recent Forrester Consulting research report shows that tools creep and lack of visibility are big problem areas for companies. Additionally, the research showed that only 24 percent of companies could provision infrastructure in a matter of hours instead of days or weeks.
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it operations, blue medora, visibility, cloud management, open-source databases, infrastructure provisioning
    
Blue Medora
Published By: HP and Intel® Xeon® processors     Published Date: Oct 04, 2012
Get help evaluating your next purchases and accelerate the business value of IT as your datacenter continues to evolve. Download this Technical Adoption Profile on How Blade Servers Impact Datacenter Management and Agility from Forrester Research.
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blade servers, datacenter, agility, intel, business technology, data center
    
HP and Intel® Xeon® processors
Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
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estara, click to call, online retail, online transactions, e-commerce
    
Art Technology Group, Inc
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications, multichannel knowledge management, repurchase probability, long-term loyalty, empower sales, roi of self-service
    
Art Technology Group, Inc
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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art technology group, travel ebusiness, interactive support, call center help, customer support, online chat, gen x, gen y, interactive chat agent, @aquila’s miq interactive, atg, nextit
    
Art Technology Group, Inc
Published By: ATG     Published Date: Feb 04, 2010
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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atg, live help, click to call, smartphone, click to chat, customer service, callbacks
    
ATG
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
    
Marketo, INC.
Published By: Silver Peak     Published Date: Jun 24, 2013
This video featuring Forrester Research analyst Vanessa Alvarez looks at what is required for next-generation cloud implementations and the critical role the WAN plays in the success of cloud deployments.
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forrester, cloud deployments, wan, business technology
    
Silver Peak
Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy, business technology
    
Acxiom Corporation
Published By: Box     Published Date: Nov 09, 2014
Join guest speakers Rob Koplowitz, VP and Principal Analyst at Forrester Research, Ted Schadler, VP and Principal Analyst at Forrester Research, and Whitney Bouck, SVP & GM of Enterprise at Box, for a complimentary webinar that will help you create a 3-step plan to select the right vendor for your business needs
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box, content file sharing, collaboration, content sharing, mobile workforce, cloud computing, cloud storage
    
Box
Published By: Riverbed     Published Date: Jul 11, 2017
Four Stages to Successful Cloud Adoption Forrester Research predicts 81% of companies expect to leverage the cloud for business-critical applications and services in the next two years. If you’re planning to move applications to the cloud, watch this webinar to learn how Asurion, an insurance provider with 280 million customers worldwide, undertook their cloud migration.
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cloud, adoption, application, migration, performance
    
Riverbed
Published By: HP Ecommerce     Published Date: Aug 05, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce
Published By: SnowFlake     Published Date: Jul 08, 2016
In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter integration with Hadoop, NoSQL, and cloud. Forrester identified the 10 most significant EDW software and services providers — Actian, Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), IBM, Microsoft, Oracle, Pivotal Software, SAP, Snowflake Computing, and Teradata — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help enterprise architect professionals select the right solution to support their data warehouse platform.
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forrester, enterprise, data, technology, best practices, innovation, security, business technology
    
SnowFlake
Published By: Interactive Intelligence     Published Date: Jan 12, 2012
Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.
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interactive, marketing, trends, marketing analytics, interactive marketing
    
Interactive Intelligence
Published By: Iovation     Published Date: Sep 25, 2009
ReputationManager is a real time fraud management solution and a forensic fraud analysis tool to identify and reduce the impact of online fraud such as chargebacks, stolen credit cards and identity theft, as well as abusive activity such as chat abuse, predatory behavior, and other forms of online harassment. This study illustrates the financial impact of using ReputationManager as part of a financial services organization's online credit card application process.
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iovation, reputationmanager, real time fraud management solution, forensic fraud analysis tool, online fraud, online harassment, fraudulent applications, detection process, tei framework, client site development, vendor selection and testing, reducing fraud exposure, investment risk
    
Iovation
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign
    
Adobe
Published By: K2     Published Date: Apr 27, 2015
Download this free report to ensure you have the knowledge you need to retain your customers as you head into 2015.
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business process management, cloud-based work orchestration, smart process apps, bpm market, "low-code" platforms, dynamic case management
    
K2
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, customer experience, forrester research, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
Forrester Research discusses shifts in creating customer-centric, content-rich digital experiences. IBM introduces the Watson Content Hub.
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ibm, commerce, digital experience, customer experience, forrester, customer-centric content, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what's working and what you need to improve. Watch this webcast where guest speaker Andrew Hogan from Forrester Research shares tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
Tags : 
ibm, commerce, customer analytics, customer experience, enterprise applications, business technology
    
IBM
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