forrester research

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Published By: SAP Concur     Published Date: Mar 13, 2020
Every business wants to provide a winning experience for their customers - one that drives sales and growth. However, the degree to which employee happiness drives the quality of customers experiences is often overlooked. According to Forrester research and Gallup study, companies creating exceptional employee experiences have engaged workers who are empowered to do their best work resulting: • 17% higher productivity • 21% higher profitability • 4.3x increase in earnings per share • 81% higher customer satisfaction But how can you create an exceptional experience for employees? Look beyond salaries and job titles to focus on easing the burdens of onerous processes that distract employees from meaningful work - such as travel, expense, and invoice management. Download this whitepaper to learn how you can help your employees do their best work - and see a positive impact on your bottom line.
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SAP Concur
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
For travel brands, understanding the individual across their travel journey is key to marketing success. But it’s also one of the hardest things to get right. To better understand how travel brands are using identity resolution in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that of the industries surveyed, travel brands’ identity resolution programs are the least mature. Fewer than half of travel brands are capable of fundamental identity resolutions capabilities like: Building a single customer profile Identifying customers across devices Leveraging profiles to activate audiences across touchpoints Which begs the question: How effective are most travel brands’ marketing efforts? The Forrester research assesses how travel marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
In retail marketing, the name of the game is knowing who you’re talking to, when and how, which all comes down to identity. To better understand how retail brands are using identity management in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that many retail identity resolution programs today fail to truly measure business and marketing performance, and that many programs are not set up on a sufficiently robust set of identifiers to encapsulate the entire customer journey and empower identity resolution’s full set of available benefits. Which begs the question: How effective are most retail brands’ marketing efforts? The Forrester research assesses how retail marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
For financial brands, knowing the customer—through identity resolution—is key to understanding each individual across their financial lifecycle. To better understand how financial brands are using identity resolution in their marketing, we commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that many financial brands’ identity resolution programs today fail to truly measure business and marketing performance, and that many programs are not set up to sufficiently encapsulate the entire customer journey and empower identity resolution’s full set of benefits, like reducing ad waste and improving marketing performance. Which begs the question: How effective are most financial brands’ marketing efforts? The Forrester research assesses how financial marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Workday APAC     Published Date: Mar 05, 2020
Get ready for the future of work. Succeeding in the future of work will require adaptivity and continuous innovation. Is your organization ready? With investments in HR technology at record highs, business leaders are rethinking traditional core HR systems. Read this report from Forrester Research “New ‘Core HR’ Will Power the Future of Work” (February 2020) to learn: New technologies shaping core HR Takeaways for CIOs and CHROs Workday tools such as skills cloud and credentials
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Workday APAC
Published By: Virtela Communications, Inc.     Published Date: Oct 13, 2011
Christian Kane is an Enterprise Mobility Management Research Analyst with Forrester Research, where he helps clients develop and improve their desktop and mobile strategy. His research spans mobile hardware, mobile operating systems, mobile device management solutions, and mobile applications.
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cloud computing, technology, virtela, device management, christian kane, mobility management, research
    
Virtela Communications, Inc.
Published By: goTransverse     Published Date: Nov 25, 2015
In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner as they seek to develop and support alternative business models for both existing and new products and services.
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goTransverse
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market
    
Oracle
Published By: Pega     Published Date: May 25, 2016
The shift to digital business continues to gain momentum with no signs easing anytime soon. Smart organizations realize this and are accelerating investments in projects that put digital technologies at the center of their business models. The new requirements of digital transformation are forcing a major change in how companies evaluate and deploy Business Process Management (BPM) platforms and services. In “The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015” report, the research organization used a 31 criteria evaluation process identifying the 12 most significant software providers in the category. Download this Forrester Wave report and gain insight regarding how well each vendor fulfills the criteria and where they stand in relation to each other to help enterprise architecture (EA) professionals select the right partner to manage their business’ critical content.
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digital business, technology, best practices, forrester, enterprise
    
Pega
Published By: Juniper Networks     Published Date: Mar 27, 2018
These guidelines explain how participating companies may use Forrester Wave™ research in their sales, marketing, and/or promotional materials. Please note that, in accordance with Forrester’s Citation Policy, a company must either be a current Forrester subscriber or have purchased reprint rights to the evaluation in order to cite from the evaluation or use the Forrester Wave findings in any of its material.
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Juniper Networks
Published By: Adobe     Published Date: Feb 27, 2018
Forrester's research uncovered a market in which Adobe and Salesforce lead the pack. IBM, Oracle, Salesforce, SAP Hybris, and SAS offer competitive options. Marketo lags but is still a contender.
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Adobe
Published By: Dell     Published Date: Jan 26, 2015
Forrester presents the relevant endpoint security data from their most recent surveys, with special attention given to those trends affecting SMBs (firms with 20 to 999 employees) and enterprises (firms with 1,000+ employees), along with analysis that explains the data in the context of the overall security landscape. As organizations prepare for the 2015 budget cycle, security and risk (S&R) professionals should use this annual report to help benchmark their organization’s spending patterns against those of their peers — while keeping an eye on current trends affecting endpoint security — in order to strategize their endpoint security adoption decisions. Please download this Forrester Research report, offered compliments of Dell, for more information.
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dell, windows, endpoint security adoption, forrester, smbs, budget cycle, security
    
Dell
Published By: Dell     Published Date: Jan 26, 2015
Infrastructure and operations leaders must create a strategy and budget to outfit workers with devices, software, and services to improve their productivity. Additionally, I&O leaders play a critical role in both the strategy and budgetary support of customer-facing interaction technologies. This report helps you benchmark your organization against your peers as you work with business partners to develop and implement technology strategies that drive business results for your company. Read this Forrester Research report, offered compliments of Dell, for more information on strategies to devise the right technology fits for your organizational needs.
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dell, windows, workforce, customer facing technology, infrastructure, operations, software, productivity
    
Dell
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Akamai Technologies     Published Date: Jul 25, 2019
In der heutigen Datenschutzlandschaft steht für Verbrauchermarken viel auf dem Spiel. Ausgeklügelte Cyberangriffe und aufsehenerregende Datenschutzverletzungen können Kundendaten gefährden und das Vertrauen in Ihre Marken schädigen. Um heute erfolgreich zu sein, müssen Ihre Marken eine Strategie für Datensicherheit und Datenschutz implementieren, bei der das Vertrauen der Kunden priorisiert wird. Sind Sie dieser Herausforderung gewachsen? Nutzen Sie die „Datensicherheits- und Datenschutzreifebewertung“ von Forrester Research, um die Kompetenzen Ihrer Marke zu beurteilen und verbesserungswürdige Bereiche zu ermitteln. Dabei erfahren Sie Folgendes: Die vier wichtigsten Kompetenzen für B2C-Marken im Bereich Datensicherheit und Datenschutz ? Ob Sie die empfohlenen Best Practices von Forrester Research erfüllen ? Tipps, wie Sie Ihre Datensicherheitskultur und Ihre Datenschutzkultur zu einem Wettbewerbsvorteil machen können
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 25, 2019
Das Customer Identity and Access Management (CIAM) spielt für Marken, die ihren anspruchsvollen Kunden ein nahtloses, sicheres digitales Erlebnis bieten wollen, eine immer größere Rolle. Als Teil des Identity and Access Management Playbook bietet Forrester Research Unterstützung beim Aufbau eines kundenorientierten IAM-Teams, das über die nötigen technischen Fähigkeiten, Geschäftspraktiken und zwischenmenschlichen Eigenschaften verfügt, um eine CIAM-Strategie zu entwerfen und sie über verschiedene Funktionsgruppen hinweg zu implementieren. Lesen Sie den vollständigen Bericht, um zu erfahren, was Sie bei der effektiven Gestaltung eines CIAM-Teams berücksichtigen sollten. Die Kernpunkte des Berichts: ? Vier wichtige Rollen für Ihr CIAM-Team ? Warum die gemeinsame Nutzung und Integration von Kundendaten über Unternehmensgrenzen hinweg entscheidend für den Erfolg ist ? Die wichtigsten technischen, geschäftlichen und zwischenmenschlichen Fähigkeiten, die die Mitglieder Ihres CIAM-Teams mit
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Akamai Technologies
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs
    
Adobe
Published By: Red Hat     Published Date: May 01, 2012
Forrester Research makes a case for migrating from proprietary operating system environments to Red Hat Enterprise Linux. In-depth interviews with an existing customer and subsequent financial analysis highlight the positive risk-adjusted return on investment (ROI), costs, and benefits of making the switch.
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economic impact, red hat, investment, costs
    
Red Hat
Published By: Pega     Published Date: Nov 18, 2015
The shift to digital business continues to gain momentum with no signs easing anytime soon. Smart organizations realize this and are accelerating investments in projects that put digital technologies at the center of their business models. The new requirements of digital transformation are forcing a major change in how companies evaluate and deploy Business Process Management (BPM) platforms and services. In “The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015” report, the research organization used a 31 criteria evaluation process identifying the 12 most significant software providers in the category.
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Pega
Published By: VMware     Published Date: Oct 05, 2015
Unless you’ve already deployed a Zero Trust network, your network security is broken. That’s the bad news. The good news? New ways of implementing a previously hardware-intensive and costly concept called micro-segmentation now put Zero Trust within your organization’s reach. Learn about these breakthrough developments in this Forrester Research report that is yours free, courtesy of VMware and Carahsoft®. Download your free copy now.
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vmware, zero trust, forrester research, network security, network security solution, micro segmentation, carahsoft, security
    
VMware
Published By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
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Akamai Technologies
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