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Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing
    
Sailthru
Published By: IBM APAC     Published Date: May 12, 2017
There is a shift from 'one size fits all' to a more personalized experience in IT support and service. At the same time...the infrastructure-as-a service model has revolutionized the way IT resources can be deployed. Read this Forbes paper to learn more.
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digital workplace, workplace, cognitive, digital transformation, it support, it resources
    
IBM APAC
Published By: LogMeIn     Published Date: Jun 23, 2015
This report shows the main findings and predictions for the future of workplace collaboration and how companies can find real value in bringing the workforce together with meeting tools.
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workplace, the future of workplace, workplace collaboration, meeting tools, bring real value with meeting tools, virtual meetings, e-meetings
    
LogMeIn
Published By: Turn     Published Date: Jan 07, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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big data, privacy, security, data-driven marketing, b2c consumer privacy
    
Turn
Published By: Cisco     Published Date: Jun 21, 2016
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
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Cisco
Published By: Procore     Published Date: Jun 25, 2019
Did you know that more than 1.2 billion people use Microsoft Office? That’s one in 7 people. A huge portion of the world’s economy is managed through it: from small businesses all the way up to Fortune 500 corporations. Despite its popularity, Excel has its fair share of critics. What originated as rumblings among IT professionals and tech blogs, has quickly trickled into major business and technology publications. Some might think it harsh, but we want to show you the risks of using Excel in your business and help you understand how you can protect yourself, your company and your data from what Forbes refers to as ‘the most dangerous software on the planet’.
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Procore
Published By: Rosetta Stone     Published Date: Aug 04, 2016
Forbes Insights surveyed senior executives at leading US companies to learn how language abilities impact individual and organizational success. The results indicate that corporate leaders see multilingual employees and language-training programs as critical ingredients to success in the global economy.
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Rosetta Stone
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing
    
IBM Unica
Published By: Teradata     Published Date: Oct 19, 2015
Bruce Rogers, Forbes’ Chief Insights Officer, will discuss the key findings from a survey of senior-level IT and data executives on big data and analytics. He will be joined by Matt Ariker from McKinsey and Chris Twogood from Teradata and together they will present the differences between "leaders" and "laggards" when it comes to analytics initiatives and share how organizations can increase their odds of success with big data and analytics.
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big data, analytics, leaders, laggards, anlytics initiative, data management, data center
    
Teradata
Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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cmo, marketing executives, marketers, marketing capabilities, growth
    
gyro
Published By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line.
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crm, customer experience, acquisition, personalized marketing, forbes
    
Sitecore
Published By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical
    
Vision Critical
Published By: Oracle     Published Date: Apr 22, 2014
Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success
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oracle sales cloud, forbes, business technology
    
Oracle
Published By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: • How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team • How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention • How e-signatures easily integrate into your existing sales tools, for seamless pr
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sales performance, e-signatures, b2b, b2c, networking, knowledge management
    
Adobe
Published By: Adobe     Published Date: Sep 13, 2016
Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: - About the technology involved in digital HR - Best practices when going through digital transformation - How going digital elevates the role of HR in your company
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adobe, cloud, document cloud, digital transformation, human capital, human capital management, human resources
    
Adobe
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords
    
Webmarketing123
Published By: Cisco     Published Date: Sep 07, 2016
This white paper shows 8 ways to build your business advantage.
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Cisco
Published By: Group M_IBM Q119     Published Date: Mar 05, 2019
For years, executives have been automating for efficiency, freeing workers from repetitive tasks, streamlining the back office and looking for cost savings. Now, they are exploring intelligent automation to establish thinking processes—processes that communicate realtime insights to employees, customers and partners across an expanding ecosystem. The ability to add intelligence to automation opens a new universe of possibilities that will have a profound impact on the way organizations operate and the way work gets done. More than anything else, intelligent automation will be a defining factor for the future workforce.
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Group M_IBM Q119
Published By: Cisco     Published Date: Jul 11, 2016
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
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Cisco
Published By: Cisco     Published Date: May 21, 2015
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate.
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cisco, innovation, video, communications
    
Cisco
Published By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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marketing, business development, website development, sales, business practices
    
Clicktale
Published By: Fisher Investments     Published Date: Sep 29, 2010
If you have a $500,000 portfolio, you should download the latest report by Forbes columnist Ken Fisher. This must-read report includes his latest stock market forecast, plus research and analysis you can use in your portfolio right now.
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fisher investments, stock market, outlook, finance, forbes, fisher, economics, portfolio
    
Fisher Investments
Published By: Cisco     Published Date: Nov 17, 2015
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable. A convergence of low-cost but high-quality technology and a highly competitive business environment is making video collaboration a channel of choice for today’s information workers and decision makers. The availability of relatively low-cost technology—including high-quality video conferencing equipment, high-bandwidth networks and easy-to-use applications and tools—is bringing video collaboration within reach of today’s workforce. The impact on innovation and productivity—as well as critical business processes, from customer service to problem-solving—is only just starting to be felt.
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cisco, forbes insights, video conferencing, productivity, collaboration, it management, wireless, knowledge management
    
Cisco
Published By: SAS     Published Date: Apr 25, 2017
Download this insightful SAS Infographic to discover what makes for a positive and powerful customer experience (CX).
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SAS
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