email test

It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.

The Cloud, once a radical idea in IT, is now mainstream. Whether it’s email, backup or file sharing, most consumers probably use a cloud service or two. Similarly, most IT professionals are familiar with cloud service providers such as Amazon, Google and Microsoft Azure, and many companies have moved at least some of their information technology processes into the cloud. In fact, the cloud has become so popular it’s easy to assume that running IT applications on-premises is not cost competitive with a cloud based service. In this report Evaluator Group will test the validity of that assumption with a TCO (Total Cost of Ownership) model analyzing a hyperconverged appliance solution from HPE and a comparable cloud service from Amazon Web Services (AWS).

Businesses using multiple outdated servers for email, database, file and print workloads can benefit greatly by consolidating these workloads onto a single new server and running them in virtual machines. Read this paper and learn how the latest servers powered by Intel® Xeon® processors, can help you free up data center space, reduce power consumption and lower TCO.

In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.

In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.

Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Just about everything is going mobile. Industries such as retail and financial services are going mobile to increase efficiency and generate more revenue. Mobile business apps and mobile enterprise apps have the potential to transform organizations. This white paper discusses key mobile trends and analyzes how financial services organizations must change their IT application development, testing, monitoring, and management methodologies while extending their services to multi-client mobile environments, leveraging both Native and Mobile-oriented Web apps.

Download the new E-book, Email Security Uncovered: The Five Faces of IT Preparedness, to learn the latest trends in email security and tips on how you can boost your security confidence.

There is a major shift happening in the world of enterprise IT systems. Many organizations are trading on-premises systems for cloud-based solutions, a move that brings virtually limitless scalability, storage and accessibility – usually at a lower cost and with reduced complexity. Global adoption of cloud enterprise productivity platforms hit an all-time high of 81% in 2018, up from 24% in 2014.* If you’re a longtime Microsoft customer, a logical first step in making the journey from on-premises to the cloud is to move your email to Microsoft Office 365™. You aren’t alone. Office 365 is Microsoft’s fastest-growing business, ever. According to Gartner, 84% of IT decision makers indicated that they are currently using or planning to use Office 365 in the next six months.

Relying on outdated solutions like Symantec Email Security (formerly MessageLabs) to defend your organization from email-borne attacks may be risky. Others in this position have suffered from spear-phishing, ransomware and even impersonation attacks. To effectively defend against these advanced threats you need the latest protection techniques – something Mimecast delivers to tens of thousands of organizations already. Join us for this 30 min webinar to learn: • The damaging effects of ransomware, spear-phishing and impersonation attacks • What defensive strategies and technologies you should employ • Why your current Symantec Email Security solution may not be up to the task • How to enhance your email security and overall cyber resilience

Attacks have many phases. Before launching, the attacker needs to stage internet infrastructure to support each phase. Two early phases are to redirect or link to a malicious web domain or send a malicious email attachment. For the former, most attacks leverage exploit kits (e.g. Angler) as the first stage before dropping the final payload. Cisco Umbrella effectively blocks initial exploit and phishing domains. Unlike appliances, our cloud security platform protects devices both on and off the corporate network. Unlike agents, the DNS layer protection extends to every device connected to the network — even IoT. Umbrella truly is the easiest and fastest layer of security to deploy everywhere. Download today to find out more.

Not all email security systems perform the same. Lots of false negatives get let through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of incumbent email security systems to uncover the number, type and severity of threats getting into organizations. Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss. Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems like Symantec miss.

Not all email security systems perform the same. Lots of false negatives get through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of email security systems to uncover the number, type and severity of threats getting into organizations. - TOTAL CAUGHT SPAM: 14,277,163 - TOTAL CAUGHT DANGEROUS FILE TYPES: 9,992 - TOTAL CAUGHT MALWARE ATTACHMENTS: 12,502 Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss.

More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.

Mimecast has seen firsthand that not all email security systems perform equally well. But, until now, we’ve lacked the comparative data to prove our perceptions. In order to address this head-on, Mimecast has launched the Email Security Risk Assessment (ESRA). The Mimecast ESRA has three goals: 1. To test the Mimecast cloud security service against an individual organization’s incumbent email security system. To help the organization understand the relative efficacy of the security systems and to see the number, type and severity of email-borne threats that are currently getting into the organization. 2. To inform the security industry with hard data on the effectiveness of various commonly-deployed email security systems. 3. To inform the security industry with hard data regarding the number, type and severity of email-borne threats that are being actively used in attacks. Download Now!

Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions

Archive email the easy way. Our latest research uncovers the myths & challenges of email archiving.

IT security needs to work seamlessly across email, web & IM to protect against the latest Converged Threats - FREE Whitepaper

GFI MailEssentials for Exchange/SMTP/Lotus is a server based anti-spam, anti-phishing and email management solution, which is used by 80,000 customers worldwide. The latest version uses two anti-spam engines, along with advanced spam filtering techniques, to give administrators a high spam capture rate straight out-of-the-box, with minimal configuration. GFI MailEssentials also minimizes false positives, so you do not need to worry about important emails being marked as spam.

Download Proofpoint's free email security whitepaper discussing the latest trends in email phishing attacks, how they work, and how to protect your email users against them.

Your corporate email is a vital repository of critical business information. In the age of the cloud and mobility, empowering users accessing that information quickly and efficiently can’t be an afterthought. You may think you can get by with your old email archive, but your organization and your employees will suffer without the latest technology. Learn more in this TechTarget whitepaper Email Archiving: It’s Time for an Update. Download now to get the facts about: How archaic email archives slow down productivity and increase IT help desk burdens Why return-on-investment for old archiving solutions hurt your bottom line Ways poor e-discovery capabilities leave you vulnerable in legal challenges

If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge. View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role. Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you: - Tested best practices for communications - How to set up different communications tracks for onboarding new employees - Tools and resources to gauge the effectiveness of your communications

This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.