digital marketing strategies

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Published By: Citrix     Published Date: May 27, 2020
We are past the first phase of the COVID-19 pandemic. Most organizations have successfully transferred their workforces from the office to the home, with only few exceptions. As we move into the next phase of pandemic management, companies will reexamine their investments and start to plan for the future of work in a post-pandemic world. One thing is clear: remote work isn’t going anywhere. Ensuring a productive and secure remote working experience for the long-term will be key to weathering the remainder of this crisis and future crisises to come. In this webinar, digital workspace thought leaders Andrew Hewitt (Forrester Analyst/Guest speaker) and Carisa Stringer (Citrix Sr. Dir of Product Marketing) will explore how organizations should build remote working into their current and future business continuity strategies. Attendees of the webinar will come away with: Lessons learned from phase one of the remote work transition Strategies for optimizing your new remote working program.
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Citrix
Published By: Healthgrades     Published Date: May 12, 2020
As we reevaluate digital marketing strategies and service line priorities, it's time to find new ways to quickly capture and then capitalize on consumers' attention. It's a difficult proposition in any industry, let alone for a healthcare organization vying for new patients in a rapidly evolving landscape. Today's consumers expect a personalized experience relevant to their needs. Here are three tips for converting browsing consumers into patients by personalizing your website.
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Healthgrades
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: • What strategies and approaches set leaders apart from the rest • Where companies in your industry are investing • The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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Adobe
Published By: Adobe     Published Date: May 04, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
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