data marketing

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Published By: Epsilon     Published Date: Mar 17, 2020
High-performance marketing is rooted in strong data, but not all data is equal. Having quality data is critical to maximizing your marketing’s effectiveness, making every customer and prospect interaction count. This guide will help you navigate and assess data quality in today’s complex marketing landscape. It outlines: Converging market trends and the need for high quality data Key criteria to consider when evaluating data quality Examples of data quality in action
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Download the research from Informa Engage, Nation's Restaurant News and Epsilon to learn: how restaurants use data in their digital marketing how well restaurants know their current customers where there's room for improvement
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
High-performance marketing is rooted in strong data, but not all data is equal. Having quality data is critical to maximizing your marketing’s effectiveness, making every customer and prospect interaction count. This guide will help you navigate and assess data quality in today’s complex marketing landscape. It outlines: Converging market trends and the need for high quality data Key criteria to consider when evaluating data quality Examples of data quality in action
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Millennials are still a hot topic, but we see the conversation differently than most. We don't think millennials are all that different from other generations. They aren't elusive, weird or impossible to connect with. They move through life stages just like everyone else. And we have the data to prove it. Read this report to learn about millennials' six life stages and get key takeaways on how to use data-driven marketing to reach them.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
High-performance marketing is rooted in strong data, but not all data is equal. Having quality data is critical to maximizing your marketing’s effectiveness, making every customer and prospect interaction count. This guide will help you navigate and assess data quality in today’s complex marketing landscape. It outlines: Converging market trends and the need for high quality data Key criteria to consider when evaluating data quality Examples of data quality in action
Tags : 
    
Epsilon
Published By: Salesforce     Published Date: Jun 02, 2020
Learn all the ways marketing has changed this year. See how to adapt to changing trends and tactics. In our latest State of Marketing report, learn: The new mandate for marketing transformation How customer data is driving more empathetic marketing How marketing KPIs are shifting — and how marketers are defining success
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Salesforce
Published By: Engagio     Published Date: Feb 06, 2020
B2B demand generation has completely reinvented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation,analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. The Clear & Complete Guide to Account Based Marketing (Second Edition) will take you, step-by-step, through this fast emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Marketo     Published Date: Apr 17, 2020
The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth. Access this cheat sheet to learn more about how to use data and analytics to guide marketing decisions.
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Marketo
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec
    
LSSiDATA
Published By: SAS     Published Date: Apr 20, 2020
A Harvard Business Review Analytic Services Report Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire
Published By: HERE Technologies     Published Date: Apr 03, 2020
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. Knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger, along with Cami Zimmer (EVP Business & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience. Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve the consumer journey at each touchpoint of the shopping experience – from the first time they see the personalized promotion to the actual delivery of their purchase. View this webinar and learn: • How to innovate around location insights to create personalized experiences. • How location technologies help to refine segmentation, reduce waste and improve c
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: HERE Technologies     Published Date: Apr 02, 2020
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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business technology, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
    
Oracle
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Blend online and offline data to create a vibrant marketing world. Learn how to deliver uniquely experiences customers expect and to delight them with the ones they didn't see coming.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.
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Adobe
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