customer loyalty

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Published By: Epsilon     Published Date: Mar 17, 2020
For travel brands, understanding the individual across their travel journey is key to marketing success. But it’s also one of the hardest things to get right. To better understand how travel brands are using identity resolution in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that of the industries surveyed, travel brands’ identity resolution programs are the least mature. Fewer than half of travel brands are capable of fundamental identity resolutions capabilities like: Building a single customer profile Identifying customers across devices Leveraging profiles to activate audiences across touchpoints Which begs the question: How effective are most travel brands’ marketing efforts? The Forrester research assesses how travel marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Entrust Datacard APAC     Published Date: Mar 19, 2020
Customer-driven strategies based on Instant Issuance technologies are allowing financial institutes to provide a better customer experience, increase their brand loyalty and enjoy a greater market share. Their customers are enjoying instant gratification with Instant Issuance, regardless if it is for new accounts, replacement of lost or expired cards, or reissuance after a security incident or breach. Instant Issuance is not limited to branch locations – cards can be issued in retail stores, remote locations, airports, casinos, and even cruise ships. In fact, some forward-thinking financial institutions are using self-service kiosks, which allow consumers to assume even greater control over the process. For the past 25 years, Entrust Datacard has been working with financial institutions to produce high-quality cards that appeals to even the most demanding consumers. Access to the E-Book to understand how you can grow into a better, stronger, more sought-after brand.
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Entrust Datacard APAC
Published By: Salesforce     Published Date: Mar 13, 2020
Technology — especially easy-to-use cloud software built for business people — is no longer just a concern for the technologist in the IT group. Cloud technology is on the minds of the entire C-suite increasingly looking to transform the customer experience. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey. This is a critical time in customer service during transition from a cost center to a strategic growth engine. Today, the Service department is responsible for not only solving a problem, but also delivering a 1:1 conversational experience that builds customer loyalty. With service connected to a complete CRM, businesses access complete customer insights across all departments. In this playbook, we’ll evaluate the tradeoffs and advantages of different approaches to investing in software that helps you sell and service customers for a superior customer journey that scales.
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Salesforce
Published By: Genesys     Published Date: Jan 13, 2020
Applications and devices that are enabled for artificial intelligence (AI) increasingly think and act more like humans. This gives AI huge potential to make customer service more effective by streamlining case management and other predictable tasks. But all the noise about AI can be overwhelming. This CustomerThink paper outlines key findings, predictions and guidance from analysts and industry leaders about the use of AI in the customer service market, including: Why loyalty-based customer experiences are as important as increased efficiency How to ensure that efficiency gains don’t undermine customer experience objectives How blended AI eases the shift of work from AI to humans and back, as customers require Five tactical steps to properly implement your AI customer experience strategy Get the in-depth analyst view from the latest paper by CustomerThink, Artificial intelligence: Friend or foe of customer service?
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Genesys
Published By: Genesys     Published Date: Jan 13, 2020
Applications and devices that are enabled for artificial intelligence (AI) increasingly think and act more like humans. This gives AI huge potential to make customer service more effective by streamlining case management and other predictable tasks. But all the noise about AI can be overwhelming. This CustomerThink paper outlines key findings, predictions and guidance from analysts and industry leaders about the use of AI in the customer service market, including: Why loyalty-based customer experiences are as important as increased efficiency How to ensure that efficiency gains don’t undermine customer experience objectives How blended AI eases the shift of work from AI to humans and back, as customers require Five tactical steps to properly implement your AI customer experience strategy Get the in-depth analyst view from the latest paper by CustomerThink, Artificial intelligence: Friend or foe of customer service?
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Genesys
Published By: Quantum Metric     Published Date: Feb 18, 2020
Digital transformation is top-of-mind for many financial services companies, yet many are still struggling with simple “blocking and tackling” in digital CX. This short e-book offers 9 ways to make exponential gains with "low-hanging fruit" — and have a big impact on CX, customer loyalty, and share of wallet. For example: How do you monitor new member journeys? How do you ensure a great first impression? Are you able to quantify customer feedback? Do you have real-time benchmarks on self-service tasks? Download this 12-page e-book to learn how banks, insurance companies, and more are making big wins with real-time analytics and customer-driven insights.
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Quantum Metric
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: HERE Technologies     Published Date: Jan 31, 2020
White paperbased on a recent MarTech webinar sponsored by HERE Technologies It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.POI data and historic foot traffic patterns can provide deeper insights around audiences and markets. Download the white paper to find out how location-powered innovation throughout the whole customer journey – from the seeing a personalized ad to seamlessly ordering the item online and conveniently picking it up at the nearest brick-and-mortar store location – results in a remarkable customer experience that boosts brand loyalty. Read this white paper to learn: • how to innovate around location insights to create personalized experiences. • how refined segmentation techniques can reduce waste and improve campaign ROI • how to increase customer engagement by analyzing customer behavior • howadsquare
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HERE Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty. Download today to learn how your business can Meet Today’s Mobile Mandate.
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mobile adoption, customer loyalty, customer engagement, increase revenue
    
Akamai Technologies
Published By: HPE     Published Date: Mar 09, 2016
Capitalize on a rising tide of data to grow your business and strengthen customer loyalty The speed and efficiency of your data storage hold the keys to business growth. It’s also one of today’s biggest IT headaches. Here’s what you really need to handle growth as you acquire and retain customers.
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HPE
Published By: Avaya     Published Date: Jun 15, 2016
Build a better midsized business without borders Empower your employees — through business collaboration and communications solutions like video, audio and web collaboration — to help grow revenues, improve customer loyalty, and boost productivity. Learn more in this white paper.
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business, business collaboration, communications, best practices, productivity
    
Avaya
Published By: SAS     Published Date: Jan 17, 2018
First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
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SAS
Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform
    
Oracle
Published By: DocuSign     Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience. This ebook explores ways to improve your CRM productivity and usability.
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DocuSign
Published By: Pega     Published Date: May 25, 2016
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader. Download this Forrester Wave report and get detailed findings on how well each vendor fulfills Forrester’s criteria and where they stand in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
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best practices, customer service, forrester, wave report, technology
    
Pega
Published By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
Published By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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DataStax
Published By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
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