customer insight

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Published By: VMware     Published Date: Mar 12, 2020
With more choice and purchasing power than ever before, customer experience has become everything. For CIOs, this means leveraging technology to win, serve, and retain customers year over year. It also means that end customer experience (CX), both internal and consumer - facing, can either be enriched or degraded by the quality and performance of software applications. For enterprise companies, their business now and in the future will depend on how effective, easy, and meaningful that application experience is -- a critical juncture as CIOs take over more responsibility for revenue generation and innovation. In October 2019, Forrester, in conjunction with VMware, surveyed more than 650 enterprise CIOs and technology SVPs throughout North America, Europe, and Asia - Pacific on the impact of applications on today's customer experience. Those findings have been distilled into a robust, data - driven report with insights and analysis on what's holding enterprise companies from improving t
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VMware
Published By: Corrigo     Published Date: Nov 01, 2019
Think about all the ways your life today is different than it was ten years ago. Think about how you shop, how you get around, how you plan travel, and how you stay in touch. So many things that used to be a hassle are now almost effortless. If your life feels different, it’s because you’re living in a new era – what experts are calling the 4th Industrial Revolution. You’ve probably heard some of the more catch-phrased components – big data, artificial intelligence, deep analytics. Some of these still seem like science fiction, but they are very real, very active, and crucial parts of what we at Corrigo call the Intelligence Economy. In the Intelligence Economy, data is collected, crunched, and activated to solve problems and create greater value for customers, partners, and employees. It’s the information, insights, and automations that enhance experiences, predict needs, strengthen connections, and deliver the right info or action at the right time, in the right way. And the Intellig
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Corrigo
Published By: Cisco Umbrella EMEA     Published Date: Mar 18, 2020
Today’s workplaces are changing. Your users are getting work done on and off the network, and using more SaaS apps, which makes them increasingly vulnerable to attacks. Has your security kept up with the changing times? In this webinar, you’ll hear about the latest security research and learn how to keep your users safe, no matter where they work. Enterprise Strategy Group partnered with Cisco to analyze and validate the latest trends in the security market, including customer perceptions and consumption patterns. ESG Security Analyst, Jon Oltsik, and Cisco Product expert, Negisa Taymourian discuss the latest insights on the state of cybersecurity. This research reveals a fundamentally new approach to how organizations can keep roaming users and branch office (ROBO) locations secure from malicious threats.
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Cisco Umbrella EMEA
Published By: Salesforce     Published Date: Mar 13, 2020
Technology — especially easy-to-use cloud software built for business people — is no longer just a concern for the technologist in the IT group. Cloud technology is on the minds of the entire C-suite increasingly looking to transform the customer experience. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey. This is a critical time in customer service during transition from a cost center to a strategic growth engine. Today, the Service department is responsible for not only solving a problem, but also delivering a 1:1 conversational experience that builds customer loyalty. With service connected to a complete CRM, businesses access complete customer insights across all departments. In this playbook, we’ll evaluate the tradeoffs and advantages of different approaches to investing in software that helps you sell and service customers for a superior customer journey that scales.
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Salesforce
Published By: Quantum Metric     Published Date: Feb 18, 2020
Digital transformation is top-of-mind for many financial services companies, yet many are still struggling with simple “blocking and tackling” in digital CX. This short e-book offers 9 ways to make exponential gains with "low-hanging fruit" — and have a big impact on CX, customer loyalty, and share of wallet. For example: How do you monitor new member journeys? How do you ensure a great first impression? Are you able to quantify customer feedback? Do you have real-time benchmarks on self-service tasks? Download this 12-page e-book to learn how banks, insurance companies, and more are making big wins with real-time analytics and customer-driven insights.
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Quantum Metric
Published By: Engagio     Published Date: Feb 06, 2020
Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action
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Engagio
Published By: Marketo     Published Date: Mar 23, 2020
Data Supports Proven Effectiveness of Magento Commerce 2 In this report, global consulting firm Stax, conducted an in-depth study of customer migrations to Magento Commerce 2 from Magento 1, as well as migrations from other commerce vendors. With data from 19 Magento customers representing multiple business models and industries, this report provides detailed insights to help merchants like yourself understand potential ROI and develop informed migration strategies. The findings demonstrate how Magento Commerce 2 features, flexibility, and scale enabled significant KPI improvements among merchants, including: 61% average content creation savings Increase of 29% in mobile revenue 5% increase in average order value “We were at least 50% more efficient in our first year. Immediately we were able to free up an entire full-time position because of M2.” —Web Development Manager, Fashion & Beauty Retailer Asset Image
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Marketo
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
    
Ability Commerce
Published By: Dell APAC     Published Date: May 29, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Dell APAC     Published Date: May 30, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Dell APAC     Published Date: May 30, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Dell APAC     Published Date: May 30, 2019
Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX
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Dell APAC
Published By: Epicor Software Corporation     Published Date: Mar 09, 2018
Learn how ERP software addresses the real-world challenges companies face as they look to grow in today’s global economy. Take the virtual tour and see how your business can: • Reach new markets, expand product lines and grow your business with deep Industry and country specific functionality • Drive improved customer experience and accelerate the digital transformation of your business • Expand collaboration within your company and throughout your supply chain with social and commerce solutions • Respond quickly to changing demands with configurable real-time mobile capabilities Please view the virtual tour below for more information about Epicor ERP version 10. The tour will acquaint you with Epicor ERP and offer insight on how Epicor inspires growth for leading business around the globe.
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Epicor Software Corporation
Published By: SAP     Published Date: Aug 14, 2018
Today, ERP is a cornerstone of many organisations’ tech infrastructure. Yet many of the solutions in play are legacy products, decades old and designed for an entirely different business landscape. With industry leaders expressing concern that out-of-date ERP solutions have now become an impediment to competitive business, IDC set out to uncover what exactly modern companies need from their ERP systems, and why SAP S/4Hana seems so well placed to deliver.
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SAP
Published By: SAP     Published Date: Oct 22, 2018
The Future of Customer Experience: Five Essential Trends is part of a series examining life and business in the 21st Century. SAP Center for Business Insight worked with more than a dozen industry experts to answer these and other questions, uncovering five trends that will determine the customer experience over the next decade. This report examines each of these trends and offers recommendations for how brands should respond now to prepare.
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
"Extracting value from data is central to the digital transformation required for businesses to succeed in the decades to come. Buried in data are insights that reveals what your customers need and how they want to receive it, how sales, manufacturing, distribution, and other aspects of business operations are functioning, what risks are arising to threaten the business, and more. That insight empowers your businesses to reach new customers, develop and deliver new products, to operate more efficiently and more effectively, and even to develop new business models. "
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Nov 01, 2019
"Extracting value from data is central to the digital transformation required for businesses to succeed in the decades to come. Buried in data are insights that reveals what your customers need and how they want to receive it, how sales, manufacturing, distribution, and other aspects of business operations are functioning, what risks are arising to threaten the business, and more. That insight empowers your businesses to reach new customers, develop and deliver new products, to operate more efficiently and more effectively, and even to develop new business models. "
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Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 27, 2020
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. Knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger, along with Cami Zimmer (EVP Business & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience. Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve the consumer journey at each touchpoint of the shopping experience – from the first time they see the personalized promotion to the actual delivery of their purchase. View this webinar and learn: • How to innovate around location insights to create personalized experiences. • How location technologies help to refine segmentation, reduce waste and improve c
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 31, 2020
White paperbased on a recent MarTech webinar sponsored by HERE Technologies It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.POI data and historic foot traffic patterns can provide deeper insights around audiences and markets. Download the white paper to find out how location-powered innovation throughout the whole customer journey – from the seeing a personalized ad to seamlessly ordering the item online and conveniently picking it up at the nearest brick-and-mortar store location – results in a remarkable customer experience that boosts brand loyalty. Read this white paper to learn: • how to innovate around location insights to create personalized experiences. • how refined segmentation techniques can reduce waste and improve campaign ROI • how to increase customer engagement by analyzing customer behavior • howadsquare
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HERE Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.
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akamai, gaming, audience engagement, game industry, customer feedback
    
Akamai Technologies
Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
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Sage
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