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Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Millennials are still a hot topic, but we see the conversation differently than most. We don't think millennials are all that different from other generations. They aren't elusive, weird or impossible to connect with. They move through life stages just like everyone else. And we have the data to prove it. Read this report to learn about millennials' six life stages and get key takeaways on how to use data-driven marketing to reach them.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Salesforce     Published Date: Mar 13, 2020
Technology — especially easy-to-use cloud software built for business people — is no longer just a concern for the technologist in the IT group. Cloud technology is on the minds of the entire C-suite increasingly looking to transform the customer experience. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey. This is a critical time in customer service during transition from a cost center to a strategic growth engine. Today, the Service department is responsible for not only solving a problem, but also delivering a 1:1 conversational experience that builds customer loyalty. With service connected to a complete CRM, businesses access complete customer insights across all departments. In this playbook, we’ll evaluate the tradeoffs and advantages of different approaches to investing in software that helps you sell and service customers for a superior customer journey that scales.
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Salesforce
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: HERE Technologies     Published Date: Jan 27, 2020
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: Spectrum Enterprise     Published Date: Aug 22, 2019
Hello, greetings, and welcome to Conversational Unified Communications. I’m Brien Posey. For those of you who don’t know me, I am a long time Conversational Geek author, and 17-time Microsoft MVP. My professional background is in both IT and in commercial astronautics. It’s an odd combination for sure. I sometimes find myself setting up virtual machines on one day, and being strapped into a space capsule the next day (seriously). Thankfully, Peter, Nick, and the rest of the folks at Conversational Geek have embraced my unorthodox (dare I say eccentric) career choices and have allowed me to author books on subjects ranging from the cloud computing to real life rocket science. I would like to personally invite you to go to ConversationalGeek.com and check out some of these other books. In this book, I want to talk about unified communications. Those of you who follow my work may recall that back in 2009 I wrote another book about unified communications called Brien Posey’s Guide to Pract
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Spectrum Enterprise
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Freshdesk     Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love. In this whitepaper, we detail how you can - Provide your agents with complete context by pulling data from your third party systems into your helpdesk - Reduce ticket volume and help customers help themselves by setting up a knowledge base - Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
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Freshdesk
Published By: Freshdesk     Published Date: Aug 15, 2016
While email is perfect for one-to-one communication, it doesn't work half as well for managing many-to-many conversations like a helpdesk would. When businesses use email to support customers, they leave room for conversations to get lost, ignored or forgotten. Not to mention, the lack of accountability and metrics to gauge the process and figure out what's working and what's not working. In this whitepaper, we discuss, for those businesses, the advantages a helpdesk has over email and lay out just how easy it can be to win customer love.
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Freshdesk
Published By: Commvault     Published Date: Jul 06, 2016
Data conversations continue to change as all businesses are trying to figure out today's reality of the move to the cloud, anywhere/anytime computing, and the explosive growth of data. These trends have drastically reshaped the IT industry and data management forever. With continued market innovations in storage, cloud, and hyper-converged infrastructures, there are six key modern IT needs that are increasingly the focus of CIO and technology leaders.
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commvault, modern data protection, data security, storage, cloud, hyper converged infrastructures, access and collaboration, new recovery mandates
    
Commvault
Published By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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Cisco Spark
Published By: SAP     Published Date: May 22, 2012
Business intelligence technology must meet the demands of tomorrow's "digital natives"; integrate seamlessly with cloud data and platforms; align people, conversations, and data with business strategy; and make the most of the infrastructures we have today.
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sap, business intelligence, business analytics, technology, business technology
    
SAP
Published By: Verint APAC     Published Date: Aug 01, 2019
For enterprise businesses, the conversations you are having with your customers and employees can help transform your future. At Verint Next IT, we deliver intelligent self-service solutions to help companies elevate the customer experience while driving operational efficiency. We understand that the challenge for many companies exploring AI and automation initiatives lies in knowing the right place to start and also how to grow. That’s why we offer AI Blueprint™. With AI Blueprint and our proven Alme® platform, we ensure that every enterprise succeeds with AI now and in the future. Download the eBook to learn: • What AI Blueprint is, what it does and why it matters • The benefits of Conversational AI and how it is transforming businesses everywhere • Five ways AI Blueprint and our Alme platform help companies thrive with intelligent virtual assistant (IVA) and chatbot solutions
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Verint APAC
Published By: Infor     Published Date: Jan 03, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Oracle     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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Oracle
Published By: Interactions     Published Date: Dec 03, 2019
When it comes to restaurants, guest experience is key. And it’s not only about keeping guests coming back time and time again, but also maximizing sales when they are already there. We conducted a survey with 1,700 participants to uncover their preferences around restaurant experience and guest care technology when at fast casual, quick service, and takeout or delivery restaurants. What do your guests really want? And how can Conversational AI help? Read this eBook to find out more.
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Interactions
Published By: Oracle     Published Date: Aug 08, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels, knowledge management, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 08, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media, knowledge management, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels, enterprise applications, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media, enterprise applications, business technology
    
Oracle
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: PGi     Published Date: Nov 07, 2018
Vous n’envisageriez pas une conversation téléphonique cruciale avec un investisseur, un événement clients ou une réunion avec une partie prenante qui aurait lieu dans l’aire ouverte de votre bureau. Alors pourquoi organiseriez-vous un évènement virtuel important sur une plateforme dont les caractéristiques favorisent la collaboration et le travail en équipe pour un petit groupe ?
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PGi
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