consumer

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Published By: Dell EMC     Published Date: Jun 02, 2020
It seems every business sector—automotive, aerospace and defense, heavy industry, consumer goods, even agriculture—wants “smarter” products that will be part of the Internet of Things (IoT) and form the basis for connected factories of the future. For engineering departments large and small, that means today’s design engineering teams are being asked to create more complex product designs, simulate more advanced mechanical and electrical phenomena, and virtually assemble compo
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Dell EMC
Published By: AppsFlyer     Published Date: May 20, 2020
As demand from consumers with more mobile accessibility and expectations for top notch services on the go have grown, brands, both traditional and mobile-first, have been driven to remain relevant, offering their products and services in increasingly more sophisticated apps. Mobile finance, including a suite of activities like banking, investing, trading, and transferring peer-to-peer, has become a lot more personal, and at user’s fingertips 24/7. What are the main subcategories of finance apps now available?
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AppsFlyer
Published By: AppsFlyer     Published Date: May 20, 2020
With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide. To help you rise to the top in the mobile-first era, we’ve put together our complete guide on getting started with mobile attribution. We’ve done the heavy lifting, now let your data carry you to success. Good luck!
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AppsFlyer
Published By: Healthgrades     Published Date: May 12, 2020
When reviewing (and revising) your organization’s overarching strategic plan, it's essential to track consumers' interactions across touchpoints. Download this eBook to evaluate whether these seven imperatives sound familiar. First up: can you compete for consumer attention and market share by delivering personalized digital experiences?
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
If there was ever a time for big data and predictive modeling to shine, it's now. Most health systems have accumulated massive quantities of patient, provider, and market claims data, yet the industry is still learning how to put that valuable data to use to predict who will need care and when. Download this guide to avoid the most common predictive modeling mistakes and better evaluate the behavior and medical needs of healthcare consumers and current patients.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
As today's consumers begin to schedule medical appointments they delayed, 89% will turn to a search engine to answer health questions and concerns. Download this infographic to debunk 10 common myths about healthcare digital marketing and drive high-value service line appointments.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
As we reevaluate digital marketing strategies and service line priorities, it's time to find new ways to quickly capture and then capitalize on consumers' attention. It's a difficult proposition in any industry, let alone for a healthcare organization vying for new patients in a rapidly evolving landscape. Today's consumers expect a personalized experience relevant to their needs. Here are three tips for converting browsing consumers into patients by personalizing your website.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
Today’s consumers expect an easy, convenient, and reliable online experience. Hospitals must deliver on this expectation—or risk losing business. A health system website plays an integral role in a patient’s overall experience, perhaps being one of the first impressions of the organization. Download this guide to key features of top-performing hospital websites and why you need them.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
In healthcare, a traditional call center experience can feel much like calling a cable company—detached, dull, frustrating. Personalized engagement is critical to the future of healthcare, but contact center agents often lack the tools to meet consumer expectations. As consumers look to schedule delayed care and cancelled appointments, in a world where convenient access takes priority, agents may be limited to a basic set of functions with minimal insights on patient journeys. Download this infographic which highlights the enormous opportunity healthcare providers have to modernize their approach to the call centers.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from past retail success. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical and telehealth encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
With consumers, 77% of online health inquiries start with an online search, and almost three-quarters of patients use online reviews as their first step to find a new doctor. With care delivery options transforming dramatically and the exponential adoption of telehealth, easy access is a critical differentiator. Download this guide to learn the top five solutions for acquiring patients by helping consumer find and connect with your providers through a well-designed digital engagement strategy.
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Healthgrades
Published By: Healthgrades     Published Date: May 12, 2020
Consumers depend on their local health system to keep them updated. With normal hours disrupted and entire service lines procedures suspended, reaching out to patients with the latest updates is now mission critical. While it may be tempting to just post basic information for each provider, converting profile visits into booked appointments requires carefully curating each profile. Download this guide to know what information matters most to healthcare consumers and tap into six best practices for building a high-converting provider profile.
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Healthgrades
Published By: pepperjam     Published Date: Feb 21, 2020
Burrow sought to reach new audiences and convert consumers into customers but they also wanted to avoid the high price tag of customer acquisition in traditional sales and marketing channels, like paid search, social, even PR.
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pepperjam
Published By: pepperjam     Published Date: Feb 21, 2020
With a belief that all women should live totally, unapologetically free, Knix pioneered underwear that empowered women to feel comfortable in their own skin. But challenged with the realities that many direct-to-consumer (D2C) brands face, the cost of sustainable growth in their primary sales channels was undermining their operating leverage. They were invested in affiliate marketing but the legacy approach was failing to deliver the results they needed from the channel.
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pepperjam
Published By: Entrust Datacard     Published Date: Jun 23, 2020
Consumers love instant everything, especially when it comes to making purchases. And with instant issuance, there’s no reason for your customers to wait more than three minutes to get their debit or credit cards. Whether it’s for new accounts, replacement of lost or expired cards, or reissuance after a security incident or breach, issuing cards instantly creates a positive customer experience that ONLY 23 PERCENT of banks are providing. Instead of waiting for cards in the mail, consumers get the payment products they want on demand — and the issuer becomes the hero.
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Entrust Datacard
Published By: SAS     Published Date: Jun 03, 2020
COVID-19 has significantly changed consumer shopping behaviors. From stocking pantries with household products and nonperishable foods to increasing our online shopping, demand has shifted across product categories and channels. This has generated disruptions to the end-to-end supply chain for retailers and consumer packaged goods (CPG) companies. Suppliers are facing limited capacities, production lines are at risk of shutdowns and delays, distribution centers have reduced labor, transport capacity is strained, and demand patterns continue to be volatile and uncertain.
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SAS
Published By: SAS     Published Date: Jun 03, 2020
Consumer packaged goods companies (CPG) account for some of the biggest industries in the world and provide items that are used regularly by consumers including food, beverages and other household products. Since many products provided by CPG companies have short shelf lives and are intended to be used quickly, companies need to routinely replenish products on store shelves in order to meet consumer needs. Effective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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SAS
Published By: Epsilon     Published Date: Mar 17, 2020
Everywhere you look, a new direct-to-consumer (DTC) brand is popping up. It started with mattresses and eyewear, and now it’s in nearly every category. Even traditional brands admit that DTCs excel in digital media, social and curated experiences. What’s the impact of all this, and what can brands learn from it? To find the answers, we partnered with The CMO Club to survey traditional and DTC marketers. Here’s a sneak peek of the results: dtc-stats For all the findings—and for tips on how your brand can take advantage of them—download this infographic preview of the research findings, and be sure to download the full report, Direct to growth: What all brands can gain from the new DTC world.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
The direct-to-consumer (DTC) business model has taken off. In categories from toothpaste to mattresses to pet food, DTCs are moving at an exponential clip, and non-DTC consumer brands are taking note. New research from Epsilon-Conversant, in partnership with The CMO Club, finds that 80% of marketers agree that DTCs impact their marketing and how they think about marketing, and 82% of marketers are worried about DTCs’ popularity with digitally native generations like Gen Z and millennials. For more insights, download the research for the full findings and for recommendations on how brands of all stripes can win a DTC-led world.
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Epsilon
Published By: VeriShip     Published Date: Jun 24, 2020
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VeriShip
Published By: Resonai     Published Date: May 12, 2020
Retailers have struggled to collect sufficient in-store data to provide consumers with compelling brick and mortar shopping experiences. Today’s platforms that combine AI with AR are expanding possibilities in physical stores through increased automation, collecting and analyzing data, and delivering engaging, more personalized shopping experiences. Find out how these solutions are changing Retail.
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Resonai
Published By: Blend     Published Date: May 18, 2020
New ways of working call for new ways of thinking. With lending undergoing continuous evolution, we’ve reexamined what it means to be successful. In this ebook, we lay out a path forward for the new era of digital lending — the kind of transformation that will invigorate your employees and equip you with the tools you need to deliver an experience consumers crave.
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Blend
Published By: Podium     Published Date: Mar 30, 2020
3 Reasons Your Business Needs It More Than You Think In the near future, businesses who don’t text will be looked at the same way as businesses without a website. Convenience is no longer a nice-to-have for consumers—it’s expected. In fact, nearly 80% of American consumers say that convenience is one of the most important elements of a positive customer experience. This guide covers how to offer: The most convenient interactions with your customers The speed to respond to customers’ demands The freedom to connect over your customers’ preferred channels
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Podium
Published By: Podium     Published Date: May 11, 2020
Learn how a simple text message can make all the difference for today's consumers. • How to collect payments when customer can't leave their house • Why 1:1 communication is the future of local business • How to influence 88% of consumers automatically
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Podium
Published By: Adobe     Published Date: Jun 16, 2020
Business-to-business buyers’ journeys can be complex, demanding digital strategies similar to business-to-consumer approaches in order to help sales organizations execute in the digital era. Customers will no longer accept a friction-filled customer journey fraught with tedious and inefficient manual processes. Every day customers and salespeople embark on redundant data entry, spanning everything from quotes and proposals to contracts and terms and conditions. The pressure to deliver differentiated customer experiences is essential as many organizations face significant disruption, such as the shift to subscription models and the ensuing focus on longer-term customer relationships. Download this ebook to learn more.
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Adobe
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