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Published By: TIBCO Software     Published Date: Mar 17, 2020
AI has the potential to transform the Travel industry. But one size does not fit all. What problems can it solve for your company? With insights from Airbnb, Air Canada, and TIBCO Software, this whitepaper discusses how you can create an AI and advanced analytics strategy that meets the specific needs of your business. For this whitepaper, we partnered with online travel intelligence provider EyeforTravel to present: Statistics on AI adoption, growth rates, and revenue trends Key information for revenue managers, analytics experts, ecommerce executives, and tech aficionados The all-important link between AI and profitability for world leading travel brands Get insight into: Deep learning techniques and neural network models that drive real-time, optimized results for your customer How AI can empower your teams to make better predictive decisions and dramatically boost productivity The data engine needed for machine learning to deliver a rich picture of the traveller to drive loyalt
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TIBCO Software
Published By: pepperjam     Published Date: Feb 21, 2020
With a belief that all women should live totally, unapologetically free, Knix pioneered underwear that empowered women to feel comfortable in their own skin. But challenged with the realities that many direct-to-consumer (D2C) brands face, the cost of sustainable growth in their primary sales channels was undermining their operating leverage. They were invested in affiliate marketing but the legacy approach was failing to deliver the results they needed from the channel.
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pepperjam
Published By: Zignal Labs     Published Date: Mar 06, 2020
If there’s one thing for certain in today’s world, it’s that data analytics are no longer optional for successful brands. With 24/7 news cycles, nearly half of the world’s population engaged in social media and the rise of disinformation, the volume and complexity of media data across the world are growing at an unimaginable rate. To keep up with the pace of change, you need to already be thinking about how you can transform your current data analytics program – and, as a result, your communications strategy – into a future-thinking powerhouse to drive your business forward. As you think about your data-driven roadmap for the next decade, here are three must-know data analytics trends for 2020 and beyond – and what they mean for your communications strategy.
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Zignal Labs
Published By: Zignal Labs     Published Date: Mar 25, 2020
COVID-19 has brands re-evaluating their corporate social responsibility strategy. Zignal Labs explored what corporate social responsibility (CSR) means in today’s crisis, where it’s going in the future and why companies that jump on the bandwagon too quickly often fall right back off. Download the special report to learn: Why newsjacking this crisis alone shouldn’t guide your CSR strategy Lessons from three top brands around implementing successful CSR initiatives Why purpose-led brands are the coming evolution of CSR Ten top considerations for putting your plan into action
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Zignal Labs
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
For travel brands, understanding the individual across their travel journey is key to marketing success. But it’s also one of the hardest things to get right. To better understand how travel brands are using identity resolution in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that of the industries surveyed, travel brands’ identity resolution programs are the least mature. Fewer than half of travel brands are capable of fundamental identity resolutions capabilities like: Building a single customer profile Identifying customers across devices Leveraging profiles to activate audiences across touchpoints Which begs the question: How effective are most travel brands’ marketing efforts? The Forrester research assesses how travel marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Everywhere you look, a new direct-to-consumer (DTC) brand is popping up. It started with mattresses and eyewear, and now it’s in nearly every category. Even traditional brands admit that DTCs excel in digital media, social and curated experiences. What’s the impact of all this, and what can brands learn from it? To find the answers, we partnered with The CMO Club to survey traditional and DTC marketers. Here’s a sneak peek of the results: dtc-stats For all the findings—and for tips on how your brand can take advantage of them—download this infographic preview of the research findings, and be sure to download the full report, Direct to growth: What all brands can gain from the new DTC world.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
The direct-to-consumer (DTC) business model has taken off. In categories from toothpaste to mattresses to pet food, DTCs are moving at an exponential clip, and non-DTC consumer brands are taking note. New research from Epsilon-Conversant, in partnership with The CMO Club, finds that 80% of marketers agree that DTCs impact their marketing and how they think about marketing, and 82% of marketers are worried about DTCs’ popularity with digitally native generations like Gen Z and millennials. For more insights, download the research for the full findings and for recommendations on how brands of all stripes can win a DTC-led world.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
In retail marketing, the name of the game is knowing who you’re talking to, when and how, which all comes down to identity. To better understand how retail brands are using identity management in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that many retail identity resolution programs today fail to truly measure business and marketing performance, and that many programs are not set up on a sufficiently robust set of identifiers to encapsulate the entire customer journey and empower identity resolution’s full set of available benefits. Which begs the question: How effective are most retail brands’ marketing efforts? The Forrester research assesses how retail marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
The financial industry is always changing, so how can you compete with today's most advanced brands? By trying to build life-long loyalty with not just any customer, but the right customer. Download this guide to learn how to bring current and new customers through each stage of the financial lifecycle.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
For financial brands, knowing the customer—through identity resolution—is key to understanding each individual across their financial lifecycle. To better understand how financial brands are using identity resolution in their marketing, we commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that many financial brands’ identity resolution programs today fail to truly measure business and marketing performance, and that many programs are not set up to sufficiently encapsulate the entire customer journey and empower identity resolution’s full set of benefits, like reducing ad waste and improving marketing performance. Which begs the question: How effective are most financial brands’ marketing efforts? The Forrester research assesses how financial marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place. We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profiles. The research assesses: how marketers are really using identity management today the gaps in their strategies recommendations to get on the right path
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of marketers are still unsure if their digital marketing dollars are actually driving results. Understanding what’s working and what’s not—and allocating ad dollars accordingly—requires you to know your customers, activate digital strategies to reach them and measure the impact of your efforts. But while brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation. Download our latest e-book and discover the three key steps to mastering digital media measurement and maximizing your digital ad dollars.
Tags : 
    
Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about 1:You—the ability to have conversations and deliver powerful, human experiences. Brands must anticipate customers’ needs and encourage their feedback. To do this, you need the right strategy and data to guide you, an aligned org structure to support you, robust technology to capture and deliver interactions and employees who are trained to respond. Getting there isn't always easy. This guide will challenge how you think about your current and future loyalty personalization efforts. It covers five key components to put you on the path to personalizing the entire customer experience. It’s time to shift from 1:1 to 1:You.
Tags : 
    
Epsilon
Published By: UL     Published Date: Feb 28, 2020
The acceptance of card based payments have always been limited by the need for payment terminals at the point of sale. These terminals were required to read the card details and accept the customer’s PIN entry. But what if you could break away from the reliance on dedicated payment terminals and accept payments with a standard phone or tablet? Now you can, with Software PIN on COTS (SPoC) and Contactless on COTS – new standards supported by PCI and the card brands. How will these standards and implementations impact your business? As a terminal vendor what do you need to do to take advantage of this new market? Talk to the UL experts to find out!
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UL
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
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