brand building

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Published By: Jive Software     Published Date: Oct 08, 2009
Learn how Intel leverages a branded online community to engage its Partners, to cut costs and grow channel sales during the tough economic environment.
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jive, branded online community, grow channel sales, plan for building an online community
    
Jive Software
Published By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
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programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting
    
Turn
Published By: Rizepoint     Published Date: Feb 13, 2017
At the most fundamental level, your company’s brand is the central, defining promise you make to your customers—and the sum of every transaction, impression, and experience they have with your business. So in a very practical sense, the strength of your brand is directly connected to how consistently you keep those promises—day in and day out—across all of your locations or properties.
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Rizepoint
Published By: MuleSoft     Published Date: Jul 13, 2018
"Today, more and more brands are building an eCommerce presence. eCommerce is now considered the “new way to shop,” and this means that businesses must build a robust eCommerce strategy in order to succeed in the market. The reality, however, is that eCommerce projects take up to 9+ months to develop, with 3 months of that time dedicated to integration. This long development process can hinder speed to market––thereby obstructing key business initiatives. Download this whitepaper to learn how to build an eCommerce platform more quickly and the role of APIs in the process."
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MuleSoft
Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
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branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding
    
Staples
Published By: Saepio     Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: AWS     Published Date: Jul 24, 2019
Common daily media broadcaster tasks such as ad verification are slow and costly. Done manually, they may also introduce inefficiencies that can interfere with transparency and payment accountability—and impact your bottom line. Meanwhile, recent and archived media lies idle when you could repurpose it to increase brand exposure and generate revenue. Learn how Veritone, Inc. used its aiWARE Operating System, building on Amazon Web Services (AWS), to help Westwood One, Inc., a large audio broadcasting network in the United States, develop Artificial Intelligence (AI) and Machine Learning (ML) solutions designed for ad verification and monetizing archived media. Download our webinar to learn how you can Automate ad verification and reporting tasks. Enhance archive content to make media searchable and reusable. Use AI and ML in the cloud for near real-time media intelligence. Start applying machine learning tools.
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AWS
Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
    
Sysomos
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
    
Gomez Marketing
Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media
    
Fathom SEO.
Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
    
Bazaarvoice
Published By: Sun Microsystems     Published Date: Jul 20, 2009
This free white paper from the experts at IDC reveals the profound impact of social technologies-also known as Web 2.0-on enterprise IT. Users are demanding capabilities including collaboratively working across regions, knowledge capture, and community and brand building outside the firewall. But you can meet those demands-if you're ready.
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web 2.0, sun, social technologies, enterprise it, collaboration, virtualization, sun microsystems, power
    
Sun Microsystems
Published By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding
    
Spredfast, Inc.
Published By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo
    
Business.com
Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer, business technology
    
SAS
Published By: Adobe     Published Date: Mar 03, 2017
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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mobile engagement, branding, mobile marketing, mobile optimization
    
Adobe
Published By: DigiCert     Published Date: Jun 19, 2018
Protect your business, brand and customers in a constantly evolving threat landscape. As market and business needs evolve, and the technological arms race between cybercriminals and the security industry continues, the boundaries of website and web security are shifting. This paper explores the opportunities, risks and challenges, associated with this rapidly evolving landscape both from a business and technical standpoint, and lays out key guidelines for building an effective security strategy for the future.
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DigiCert
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