brand marketing

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Published By: pepperjam     Published Date: Feb 21, 2020
With a belief that all women should live totally, unapologetically free, Knix pioneered underwear that empowered women to feel comfortable in their own skin. But challenged with the realities that many direct-to-consumer (D2C) brands face, the cost of sustainable growth in their primary sales channels was undermining their operating leverage. They were invested in affiliate marketing but the legacy approach was failing to deliver the results they needed from the channel.
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pepperjam
Published By: Epsilon     Published Date: Mar 17, 2020
For travel brands, understanding the individual across their travel journey is key to marketing success. But it’s also one of the hardest things to get right. To better understand how travel brands are using identity resolution in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that of the industries surveyed, travel brands’ identity resolution programs are the least mature. Fewer than half of travel brands are capable of fundamental identity resolutions capabilities like: Building a single customer profile Identifying customers across devices Leveraging profiles to activate audiences across touchpoints Which begs the question: How effective are most travel brands’ marketing efforts? The Forrester research assesses how travel marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
Everywhere you look, a new direct-to-consumer (DTC) brand is popping up. It started with mattresses and eyewear, and now it’s in nearly every category. Even traditional brands admit that DTCs excel in digital media, social and curated experiences. What’s the impact of all this, and what can brands learn from it? To find the answers, we partnered with The CMO Club to survey traditional and DTC marketers. Here’s a sneak peek of the results: dtc-stats For all the findings—and for tips on how your brand can take advantage of them—download this infographic preview of the research findings, and be sure to download the full report, Direct to growth: What all brands can gain from the new DTC world.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
The direct-to-consumer (DTC) business model has taken off. In categories from toothpaste to mattresses to pet food, DTCs are moving at an exponential clip, and non-DTC consumer brands are taking note. New research from Epsilon-Conversant, in partnership with The CMO Club, finds that 80% of marketers agree that DTCs impact their marketing and how they think about marketing, and 82% of marketers are worried about DTCs’ popularity with digitally native generations like Gen Z and millennials. For more insights, download the research for the full findings and for recommendations on how brands of all stripes can win a DTC-led world.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
In retail marketing, the name of the game is knowing who you’re talking to, when and how, which all comes down to identity. To better understand how retail brands are using identity management in their marketing, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that many retail identity resolution programs today fail to truly measure business and marketing performance, and that many programs are not set up on a sufficiently robust set of identifiers to encapsulate the entire customer journey and empower identity resolution’s full set of available benefits. Which begs the question: How effective are most retail brands’ marketing efforts? The Forrester research assesses how retail marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Epsilon     Published Date: Mar 17, 2020
For financial brands, knowing the customer—through identity resolution—is key to understanding each individual across their financial lifecycle. To better understand how financial brands are using identity resolution in their marketing, we commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that many financial brands’ identity resolution programs today fail to truly measure business and marketing performance, and that many programs are not set up to sufficiently encapsulate the entire customer journey and empower identity resolution’s full set of benefits, like reducing ad waste and improving marketing performance. Which begs the question: How effective are most financial brands’ marketing efforts? The Forrester research assesses how financial marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.
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Epsilon
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Comcast Business     Published Date: Feb 07, 2020
Whether it is the use of a mobile app to look up a product to purchasing it through a voice interface device to posting video reviews of the product online, almost every aspect of the interaction between brand and consumer is via a layer of technology. Yet despite the ubiquity of technology throughout the customer journey, they still want human-like interactions with brands. Companies need to begin providing human-like interactions through technology with personalization and by providing customized marketing, products, and experiences that focus on personal preferences and needs.
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Comcast Business
Published By: Relevance     Published Date: Mar 03, 2016
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
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relevance, organic revenue, brand positioning, competitive landscape, growth, marketing
    
Relevance
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership
    
Oracle
Published By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
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Adobe
Published By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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Persicope Data
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: Oracle     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle
Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
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brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps, mobile marketing, mobile web, omnichannel customer experience, mobility
    
Adobe
Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
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social media, social marketing, humor to get value from social media, social metrics, social
    
Socialbakers
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