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Published By: HERE Technologies     Published Date: Jan 14, 2020
You need to please shareholders, brand teams, stakeholders and, most importantly, consumers. Streamlining your supply chain could be the most powerful way of improving your company's sustainability. But only if you have visibility of it. This guide is for anyone working in retail, food, pharmaceuticals or any business looking to optimize their distribution network – whether to meet sustainability goals, comply with regulations, reduce costs or strengthen your brand for a more socially aware consumer. Inside, you'll learn: · Why visibility of your supply chain is crucial for sustainability · The far-reaching benefits of supply chain visibility · 6 steps to visibility: a best-practice guide to ensuring a successful implementation
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HERE Technologies
Published By: HERE Technologies     Published Date: Jan 31, 2020
White paperbased on a recent MarTech webinar sponsored by HERE Technologies It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.POI data and historic foot traffic patterns can provide deeper insights around audiences and markets. Download the white paper to find out how location-powered innovation throughout the whole customer journey – from the seeing a personalized ad to seamlessly ordering the item online and conveniently picking it up at the nearest brick-and-mortar store location – results in a remarkable customer experience that boosts brand loyalty. Read this white paper to learn: • how to innovate around location insights to create personalized experiences. • how refined segmentation techniques can reduce waste and improve campaign ROI • how to increase customer engagement by analyzing customer behavior • howadsquare
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HERE Technologies
Published By: Entrust Datacard     Published Date: Feb 10, 2020
At Entrust Datacard®, we take great pride in our ability to offer instant issuance insights learned over several decades. I believe our experience — not to mention our world-class solution, support and services — can help your bank grow into a better, stronger, more sought-after brand. The truth is, no other company knows more about instant issuance than we do. After all, Entrust Datacard inspired the idea more than a quarter century ago. We continue investing in improvements and innovations that will put instant issuance in line with the rest of the managed services world. In our experience working with financial institutions across the globe, we’ve learned how to refine instant issuance to better adapt to the digital environment and the ever-evolving industry. It isn’t an exaggeration to suggest that, when done right, instant issuance can indeed make you a hero in the eyes of your bank customers and credit union members. Any questions, feel free to reach out to me directly.
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Entrust Datacard
Published By: LeadSpace     Published Date: Feb 03, 2020
B2B marketers are under more pressure than ever to meet the demands of Sales for more quality pipeline and higher conversion rates.
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LeadSpace
Published By: ttec     Published Date: Feb 05, 2020
We’re at a tipping point in the customer experience. Advances in automation, AI, and other technologies are influencing the quality of engagement and support that customers receive while also improving cost efficiencies. But this doesn’t mean business leaders can relax. As customers continue to seek easy, effective, and personalised interactions with brands, it’s critical that companies stay ahead of expectations. So, here are the 5 top trends that are shaping customer experiences next year and beyond.
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ttec
Published By: ttec     Published Date: Feb 10, 2020
We’re at a tipping point in the customer experience. Advances in automation, AI, and other technologies are influencing the quality of engagement and support that customers receive while also improving cost efficiencies. But this doesn’t mean business leaders can relax. As customers continue to seek easy, effective, and personalized interactions with brands, it’s critical that companies stay ahead of expectations. So, here are the 5 top trends that are shaping customer experiences next year and beyond.
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ttec
Published By: Yotpo     Published Date: Feb 04, 2020
With the growth of eCommerce, the buyer journey has become more complex and less predictable. Businesses that are not able to meet their shoppers where they are and interact with them on their terms are quickly losing ground to a new set of fast-growing brands. These direct-to-consumer brands have cracked the code on growth by building an authentic, agile, and scalable alternative to old school retail. Seeing the fate of big box retailers as a warning sign, they created businesses that are not meant to compete on price, functionality, or fulfilment alone. Instead, they focus on the game-changing experiences they can provide by developing a genuine, direct connection with their customers.
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Yotpo
Published By: Yotpo     Published Date: Feb 04, 2020
You’ve certainly seen Google Shopping Ads, and you may have even used the services without realizing it. As part of the Google Shopping platform, ads are displayed at the top of user search results, as a sidebar on YouTube, and within the Google Shopping tab for price comparison. When users click on a Google Shopping Ad, they’re directed to the merchant’s product page. Today, 82% of retail queries that don’t include a brand go through Google Shopping. This means that for every search like “red dress” or “blue couch,” brands have a significant opportunity to acquire customers. Let’s take a look at how Google Shopping fits into the digital landscape, and how your brand can benefit.
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Yotpo
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
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Velaro
Published By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
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source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
    
Ounce Labs, an IBM Company
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Dependable Solutions     Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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dependable solutions, licensing, edi, electronic data interchange, sku
    
Dependable Solutions
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Comcast Business     Published Date: Feb 07, 2020
Whether it is the use of a mobile app to look up a product to purchasing it through a voice interface device to posting video reviews of the product online, almost every aspect of the interaction between brand and consumer is via a layer of technology. Yet despite the ubiquity of technology throughout the customer journey, they still want human-like interactions with brands. Companies need to begin providing human-like interactions through technology with personalization and by providing customized marketing, products, and experiences that focus on personal preferences and needs.
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Comcast Business
Published By: Wheelhouse Enterprises     Published Date: Jul 14, 2010
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
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compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8
    
Wheelhouse Enterprises
Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS
Published By: SAP     Published Date: Oct 22, 2018
The Future of Customer Experience: Five Essential Trends is part of a series examining life and business in the 21st Century. SAP Center for Business Insight worked with more than a dozen industry experts to answer these and other questions, uncovering five trends that will determine the customer experience over the next decade. This report examines each of these trends and offers recommendations for how brands should respond now to prepare.
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 13, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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location data, location technology solutions, security
    
HERE Technologies
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