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Location data: A valuable alternative in a cookie-less future

White Paper Published By: HERE Technologies
HERE Technologies
Published:  Apr 02, 2020
Type:  White Paper
Length:  12 pages

Until now, the browser cookie has been the go-to tool for brands wanting to understand customer behaviour. But as the cookie looks set to disappear, location data is beginning to fill the void. Not just as an alternative, but as an improvement – giving deeper insights for more accurate audience segmentation, and more successful campaigns.

This eBook from HERE looks at why location data is replacing the cookie, and how advertisers and marketers can best use it to their advantage. It discusses why, to get ahead, you need more than just simple GPS coordinates, but a real understanding of behavioral patterns and purchasing habits – like the stores, restaurants and attractions consumers visit, and when. And it tells you the technology you need, for example geofencing and indoor mapping.

After reading, you’ll know how to:

  • Gain context with dynamic and static location data
  • Refine audience segmentation
  • Apply location intelligence to advertising

Make sure you’re ready for a future without cookies. Download to learn why smart marketers have shifted focus to location data, and how you can do this too.


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