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IDC Study: Legacy Infrastructure & Disjointed Strategic Vision Are Barriers to Next Gen Customer

White Paper Published By: Comcast Business
Comcast Business
Published:  Feb 07, 2020
Type:  White Paper

Whether it is the use of a mobile app to look up a product to purchasing it through a voice interface device to posting video reviews of the product online, almost every aspect of the interaction between brand and consumer is via a layer of technology. Yet despite the ubiquity of technology throughout the customer journey, they still want human-like interactions with brands. 

Companies need to begin providing human-like interactions through technology with personalization and by providing customized marketing, products, and experiences that focus on personal preferences and needs.



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