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Gartner MQ for CPQ

White Paper Published By: Google - SAP
Google - SAP
Published:  Nov 13, 2019
Type:  White Paper

Configure, price and quote (CPQ) application suites enable sales organizations to streamline and optimize the creation of quotes and orders for complex, configurable products or services. CPQ application suites exist within a larger ecosystem enabling the quote-to-cash business process. Leading CPQ solutions support the:
  • Selection of products
  • Configuration of products
  • Pricing of products
  • Creation and negotiation of quotes
  • Capture of orders across multiple channels of customer interaction
Most CPQ solutions support multiple channels. Those channels include direct sales, the contact center, points of sale, resellers and customer self-service.

Gartner clients consistently request cloud solutions when evaluating CPQ vendors and their offerings. Consequently, the CPQ vendors included in this Magic Quadrant all offer cloud-deployed solutions that provide out-of-the-box support for sales force automation integration, product selection, configuration of options, pricing and proposal generation, at a minimum. If a vendor offered on-premises and cloud versions of its CPQ product, we evaluated only the cloud version.

Gartnerís view of the CPQ market is focused on transformational technologies or approaches delivering the future needs of end users. It is not focused on the market as it is today, but on CPQ technology that will contribute to digital business strategies and outcomes.



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