> Trustpilot > The Complete Guide to Reviews

The Complete Guide to Reviews

White Paper Published By: Trustpilot
Published:  Apr 30, 2018
Type:  White Paper
Length:  16 pages

With over 80% of customers relying on reviews to make purchase decisions, its become essential that businesses collect and showcase customer reviews. But how reviews are used and in what channels can have a major impact on the success of your business and overall marketing performance. 

With our Complete Guide to Reviews, you'll learn:

- How reviews can make an impact on your site traffic, SEO, paid digital campaigns, and even your email performance

- The best channels to show off your ratings and reviews

- How to make sure customers are finding your company as they research a potential purchase

With specific use cases and company examples, you'll have a wealth of ideas on how you can use reviews to build credibility for your business and increase the return on your marketing campaigns.

Tags : 
marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content