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Strategy & Prototyping

White Paper Published By: Adobe
Published:  Apr 04, 2018
Type:  White Paper
Length:  9 pages

Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.

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