> IBM APAC > Technology and the CMO in a Digital Era
 

Technology and the CMO in a Digital Era

White Paper Published By: IBM APAC
IBM APAC
Published:  Sep 25, 2017
Type:  White Paper
Length:  12 pages

As technology has progressed companies have always taken advantage of it to evolve how they engage with their customers. But today, something different, more fundamental is happening. How shoppers and buyers want to interact and transact with companies is changing dramatically, driven by the fusion of physical and digital channels.



Tags : 
technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management