> The Starr Conspiracy > 3 Ways to Better Influence Your Pipeline

3 Ways to Better Influence Your Pipeline

White Paper Published By: The Starr Conspiracy
The Starr Conspiracy
Published:  Sep 19, 2017
Type:  White Paper
Length:  12 pages

It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey.  If you ignore earned media channels, you do so at the risk of missing that ideal customer.

In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness

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