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From Data to Insights to Opportunities

White Paper Published By: IBM
Published:  Feb 01, 2017
Type:  White Paper
Length:  9 pages

To connect with customers today, you have to do more than give them what they want, when and how they want it. You have to anticipate what they’re looking for before they even know they want it, create extraordinary experiences that delight them and keep them coming back. However, yesterday’s analytics tools just can’t keep up with digital, multichannel, demanding customers. It takes a whole new level of insight to see things through their eyes.

Read this guide to discover the three major challenges of dealing with ordinary analytics, along with innovative strategies to solve them. Discover how IBM Customer Experience Analytics can help you go on a journey with your customers and create the kind of engagement that builds lasting loyalty.

You’ll learn:

  • How a single dashboard, with all the information you need in one place, can unify teams around the customer 

  • What it takes to follow all of the different paths your customers travel across channels and devices 

  • Ways to gain an in-depth understanding of customer behavior so you can spot signs of struggle and take action quickly 

Tags : 
ibm, commerce, customer analytics, customer insights, enterprise applications, business technology