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The Three C’s of Good Visual Identity

White Paper Published By: Monotype
Published:  Jan 10, 2017
Type:  White Paper
Length:  12 pages

Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers.

Some brands are ahead of the game, and yes, some are still catching up. But regardless of where your brand lands on that spectrum, maintaining good brand health and a strong visual identity requires constant focus.

In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect. 

Tags : 
digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience, marketing best practices, marketing, emerging marketing, mobile ads, brand identity, brand health, consistency, continuity, customers, compliance, fonts, branding best practices