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Jumpstart Your Account-Based Marketing

White Paper Published By: Marketo
Published:  Jul 25, 2016
Type:  White Paper
Length:  20 pages

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalized to those accounts.

ABM targets high-yield accounts that are often considered a better fit for your products or solutions. These accounts are likely to generate more revenue, and often have other strategic significance, like helping to penetrate new territories or influence a market.

Download this ebook,  Jumpstart Your Account-Based Marketing, to learn about:

  • How to get started with ABM
  • Setting goals and establishing analytics
  • What you need to plan ABM campaigns
  • How to implement ABM campaigns

Tags : 
marketo, marketing, account based marketing, abm, analytics, marketing analytics, abm campaigns