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Altimeter Report Details Stages Of Digital Transformation

White Paper Published By: CMO.com
CMO.com
Published:  May 10, 2016
Type:  White Paper

Businesses are slowly figuring out that digital transformation and customer experience walk hand in hand. The question is, how do you transform an organization and ensure you end up with an experience-led business?

New research from Altimeter Group found many organizations start the journey pursuing a "safe approach" that is more like “business as usual” than it is digital transformation.

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business management, strategy, business optimization, best practices, digital management, business reporting, research